Ahead of the 2019 BRIT Awards in London, organisers BRIT Awards Ltd partnered with Grabyo to enhance its social video strategy and increase its content reach and audience engagement during the awards ceremony.
Working alongside content agency Somethin' Else, Grabyo's cloud video platform enabled the BRITs to share each special moment in real-time to Twitter, Facebook and Instagram. With the audience for The BRITs now across every platform, The BRITs used Grabyo to engage audiences across each of its various social channels.
Grabyo's browser-based edit tools enabled the BRITs to create clips in real time, with a focus on social viewing using in square, vertical and horizontal video, delivering a tailored experience across its various social channels.
Engagement peaks when major events are live. The BRITs' social video content reached 22 million people on the night, achieving 11.7 million views. The BRITs' Instagram story received a total of 6.5 million video views alone.
"We wanted to make sure the 2019 BRITs were accessible to everyone, no matter how fans were following along. The ceremony is a fantastic spectacle not to be missed, with so many great moments that people want to watch again and again. Our social media content shared through our work with Grabyo made sure everyone felt a part of the night and could come together as a community to celebrate the music."
Giuseppe De Cristofano, Director of Digital for The BRITs