SPACEMOB ramps up live sports production for FAST with Grabyo
Growing FAST sports audiences by 400% with cloud-native live production
SPACEMOB, an independent global media powerhouse that helps Rights Holders of valuable IP expand watch time, generate new revenue and increase overall value of their IP by creating highly engaging streaming experiences on FAST (Free Ad-Supported Streaming TV) platforms. The company has been gradually elevating its live production and broadcast of high-octane motorsports, competitive pickleball and entertaining basketball events for a global digital audience. It has found success from a partnership with Grabyo, the modern, powerful cloud-based platform providing advanced tools needed for live production, distribution and video monetization.
Previously, live production was often cumbersome, expensive and a need for large crews, plus triggering ad breaks was an inefficient, manual process that could disrupt the viewer experience. With Grabyo’s support and full integration into its workflow, SPACEMOB set out to:
- Improve live production efficiency.
- Increase viewer engagement and overall viewership.
- Monetize live events more effectively and efficiently with seamless ad integrations.
Using Grabyo’s suite of tools, a single operator could manage an entire broadcast-grade production from a web browser. The live feed from the venue was routed directly into Grabyo Producer, where the SPACEMOB team customized the content on the fly. This included adding dynamic graphics, branded promotions, pre-recorded video inserts, and platform-specific overlays to create a bespoke, engaging stream tailored specifically for FAST viewers.
The results?
The adoption of Grabyo’s cloud production workflow delivered transformative results across the board:
📈 Viewership Growth: The enhanced, broadcast-quality production for FAST channels led to a nearly 400% spike in viewership for certain live events, capturing a larger and more dedicated audience.
💵 Streamlined Monetization: Grabyo’s platform enabled seamless, non-disruptive ad integrations. This allowed Space Mob to execute real-time ad placements and increase the number of ad calls during live events, significantly boosting ad revenue.
❤️ Enhanced Viewer Engagement: The ability to produce dynamic content in real-time improved viewer interaction. The professional-grade stream, complete with engaging graphics and smooth transitions, led to longer watch times and a more immersive experience.
🌟 Operational Efficiency: The new workflow delivered significant operational benefits. The production was managed by a single operator, drastically reducing the need for on-site staff. This cloud-based setup eliminated the need for costly OB trucks and physical control rooms, reducing production time and minimizing technical errors.
“The Grabyo suite has completely transformed how we approach live production. We’re now producing TV-quality live broadcasts, complete with graphics, promos, and branded elements, entirely within a browser, often run by a single operator. What once required a small crew, we’re now executing weekly, sometimes with two or three simultaneous broadcasts, all managed by one or two people. It’s been a true game-changer for our operations.”
Casey Murawski, Chief Operations Officer, SPACEMOB
By partnering with Grabyo, SPACEMOB has established a repeatable and highly effective blueprint for producing and monetizing premium live sports content on FAST platforms, demonstrating the future of efficient, scalable broadcasting.
About SPACEMOB
SPACEMOB is an independent global media powerhouse helping Rights Holders of valuable IP expand watch time, generate new revenue and increase overall value of their IP. Today, SPACEMOB has rights to premium entertainment and sports content that includes professional pickleball, Monster Jam®, the biggest monster truck event that tours worldwide and the world famous Harlem Globetrotters. It distributes channels and content to some of the largest streaming TV services in the world including Amazon Prime, PlutoTV, and The Roku Channel.
