Inside Crystal Palaceโs matchday makeover in the cloud
How the Premier League club uses Grabyo to bring fans closer to the action
๐ A new playbook for a new type of fan
Every football club has stories to tell. But not every club finds new ways to tell them.
At Crystal Palace FC, the media team faces the same pressures as any modern sports organisation: demand for more video, tighter timelines, and fans who expect to see all the action: live, raw and in real time.
With match day content stretching from press conferences and behind-the-scenes features to full commentary shows, the challenge wasnโt a lack of stories. It was the complexity of sharing them at the standard fans had come to expect. This was a bigger challenge when the team played away from home.
Producing live broadcasts and short form video for home games was resource-heavy. But away fixtures made things even more complicated. The media and production team needed a larger crew, relied on delayed footage, and often had to wait hours to deliver content after the match.
A typical press conference might be shared as an unedited 10-minute clip. Post-match coverage could take hours to publish. The workflows were manual, the tools were only available on-site, and the team was stretched.
Crystal Palace needed a solution that let them move faster, work smarter, and stay nimble.
By choosing Grabyo, the content team brought everything into one cloud-based video platform, where video could be captured, edited and distributed in real time.
No extra hardware. No complex setups. No waiting, and available everywhere.
๐ญ What changed? A more efficient way to work
With Grabyo, Crystal Palace brought more of its production workflow into a single system. The team now manages live broadcasts, remote commentary and real-time clipping in a flexible, browser-based platform.
The team did not have to do everything differently, but it made the process much faster and easier to deliver. The production team can respond to moments as they happen, reduce the need for on-site crew, and create a higher volume of content across all the relevant channels.
๐ฅ Live press conference packages
With Grabyo Producer, the Crystal Palace team changed the workflow for the regular match day press conferences. What was once a straightforward 10-minute Q&A became a 30-minute show with real value for fans. By combining the live feed with match highlights, graphics and a clear sense of narrative, they turned a routine media obligation into a more engaging format that meant something for the fans.
โWhat we do now is start the programme half an hour before and bring in the live feed of the press conference as the highlights finish. Itโs gone from just being a press conference to a preview package, which works really well.โ
Terry Byfield, Production Manager, Crystal Palace Football Club
๐ก Remote Commentary for away games
The same thinking applied to away match production. Previously, these games required a crew of five people, managing vision mixing, replays and commentary. Now, with Grabyoโs remote tools, a single operator can run the show.
โWeโve gone from needing four or five vision mixers and replay operators to just one person operating an away match. Commentators can now join from home, and the editors can clip and export highlights in real-time, massively improving turnaround.โ
Reece Bullock, Senior Videographer, Crystal Palace Football Club
Crystal Palace goes cloud-first to supercharge fan engagement
50%+ reduction in production crew size for away games.
Significant time saved on match day content delivery.
Improved fan experience through faster, more engaging content on Palace TV+.
Simplified workflows that editors and producers value for its speed, simplicity and scale.
The result? A team thatโs more agile, and fans who feel closer than ever
Crystal Palace didnโt add more people. They didnโt build new infrastructure or overhaul the team. Instead, they rethought their approach and used the right tools to get more from what they already had.
Grabyo gave the media team the flexibility to move faster, tell stronger stories, and bring fans closer to the matchday experience, no matter where the game is played.
As the club looks ahead, the foundations are already in place to scale their output and keep evolving.
