UFC: 2020 In Review

Download our new report which explores the social content strategy of UFC and its partnership with Grabyo.

While 2020 was a challenging year for live sport, UFC reacted quickly to changes in video consumption and a reshaped production environment that evolved throughout the year.

As a result, UFC has grown its social audience rapidly by providing innovative live and VOD content formats on its social and digital channels, driving deeper audience engagement and OTT revenue.

This report explores the content, tools and tactics that UFC has employed to keep its fans connected to the sport from a distance, without compromising on quality.

We hope you enjoy reading!

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