Grabyo Spotlight Australia 2023: The wrap-up
We had an amazing time hosting our first Grabyo Spotlight in-person event in Australia this month.
It was incredible to see such a turnout, highlighting just how energized the broadcast and media industry is across the country. A brilliant variety of delegates joined us from across the sport, broadcast and entertainment industries.
Before we dive into our learnings, we’d like to first thank our top-notch speakers and panelists for giving us such honest and actionable insights into their media and production strategies, challenges and innovations.
You can watch a wrap-up of the event in this video, or read on to hear our thoughts!
As this was a closed-door event, we won’t be sharing any specific insights, but we’d like to cover the main themes of discussion.
Creating new forms of distribution
A topic that is continually evolving. We discussed how media properties and rights holders should maximize their reach through distribution to various channels and platforms.
The phrase ‘multi-platform distribution’ is almost a given these days, but real success lies in deep analysis and consideration of which video content works best on each platform. By first discovering which audiences you are engaging, you can find out if there are opportunities to broaden your demographic on certain platforms.
Then there’s being agile. The rise of vertical video and TikTok trends presents many opportunities to engage younger audiences, with the caveat that your content needs to be authentic and align to the values of the TikTok community.
It can all seem overwhelming, but the general feel from our delegates was a drive to do more – to continually evolve and create more content. The problem is, how do you do this without adding more investment and complexity to your workflows?
Doing more with less
Crafting and executing multi-platform live and VOD strategies takes a lot of work. It’s why Grabyo exists.
We were pleased to be able to enlighten and share our experiences with major global properties and rights holders on how to scale your output in a manageable and sustainable way.
A key takeaway shared by many is that you must place a technology lens on everything you do or wish to do. Ask yourself; What tools out there can help me achieve this?
Gone are the days when you needed to manually transport content through various tools and people to package it up for each destination. Technology has been a key enabler in driving video distribution forwards to take advantage of opportunities to reach audiences everywhere.
Today it’s about working from anywhere, with instant access to the tools you need to tell compelling stories through video content. Time and location are now issues of the past.
As a business, we know Grabyo is known for its live clipping and distribution tools. Back in 2013 we were the first to equip broadcasters with the capability to deliver highlights in real-time (actually real-time).
But the world has moved on from then, as have we. Globally, live video across social, digital and OTT platforms has become mainstream. Australia is no different.
But for social media teams, marketing teams and production teams, adding another channel for live distribution has traditionally meant building new studios, recruiting an army of trained professionals and or outsourcing at a high cost.
That isn’t the case any longer. We saw the market changing – especially on social media, where live video has experienced phenomenal growth. That’s why we developed Grabyo Producer, a cloud-based production control room.
It’s designed to cater to a wide range of needs – be it social-first magazine shows, all the way to high-end linear broadcasting for TV. We built Producer to again, help production workflows evolve to meet modern-day needs.
We’ve seen exemplary work from many of our customers who have embraced cloud-based live production. From UFC, ATP Media and Network 10, these case studies show how powerful cloud video production can be when integrated into your content strategies.
We can’t wait to get back to Australia and see everyone again. In the meantime, if you’d like to talk to us about how to action these learnings, get in touch.
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