Grabyo is delighted to be powering a UK digital first on Wednesday thanks to VO5, which has joined forces with The BRIT Awards 2014 to bring viewers exclusive live content from the star-studded award ceremony via a unique Twitter Amplify programme.

The BRIT Awards 2014 with MasterCard will be aired live on ITV and will feature performances from some of the biggest names in music. VO5 sponsored clips from the live broadcast will be posted via the official BRIT Awards 2014 Twitter channel, including highlights from before, during and after the ceremony, as well as performances from the night. Further engagement will be driven through brand mentions, custom #hashtags, links to the VO5 website, in-video banners and promoted video tweets.

This is a great example of how content owners and brands can maximise social engagement and distribution using our real-time video platform with Twitter Amplify.  We ensure clips can be shared instantly in order to capture the key moments of interest and drive huge spikes of engagement and conversation. Meanwhile, Twitter Amplify enhances content discovery and distribution by ensuring the video tweets are targeted to the right consumers and can reach a much wider audience.

Furthermore, it's all paid for by a brand sponsor that wants to align itself with great content and engage consumers across digital and social platforms – it's the perfect ad-funded distribution model for content.