NINE DELIVERS REAL-TIME DIGITAL CONTENT STRATEGY REMOTELY
The major Australian television, digital, video, radio, and publishing company, strengthened its distribution strategy by delivering remote content
Nine, the major Australian television, digital, video, radio, and publishing company, strengthened its distribution strategy by delivering remote content. During the rapidly evolving news cycle surrounding the COVID-19 virus, delivering highly-accessible news content across multiple platforms was vital. Using the browser-based video platform to clip, edit and share content across its core areas – news, current affairs, sport, and entertainment – instantly, ensured Nine could deliver content in real-time to Australians wherever they are.
Being able to continue delivery of the digital strategy from home allows Nine to keep Australians well-informed about updates from the Australian government and health sources. An essential part of the overall strategy.
The #COVID19 pandemic is the biggest story of @BrucePaige9's career.— Nine News Gold Coast (@9NewsGoldCoast) April 13, 2020
While he continues to keep his family and himself safe, Bruce won't be giving up on the viewers who have stuck by him through thick and thin for five decades. #9News pic.twitter.com/Sk5zu03kZj
Using our cloud-native platform Nine was able to continually deliver content remotely without reducing the output volume or quality. Its digital and social teams had the ability to work collaboratively from anywhere across the country using only a laptop with an internet connection to update audiences with breaking news.
By publishing real-time content, Nine is able to capture and engage vast digital audiences across Australia and around the world. During the pandemic, real-time news has never been so highly demanded by audiences on social media, especially for content published by established news outlets.
Nine will continue to use Grabyo to bolster its multi-platform content strategy throughout 2020, delivering sports, entertainment, and news clips to its digital channels.
Chris Ledlin – Head of Content Strategy & Commercialisation at Nine “Grabyo’s cloud platform allows Nine’s broadcast, digital, publishing and radio teams the ability to customise, edit and distribute our premium video content across our core owned and operated platforms including 9Now, Nine.com.au and off-network assets, whether it be teams working remotely or from any of our locations across the country. Grabyo will be an essential product in the months ahead, as Nine’s News and current affairs”
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