MEDIA PRIMA ENGAGE MOBILE, DIGITAL AND SOCIAL AUDIENCES

Using live video clipping to increase channel growth

Media Prima Berhad, Malaysia’s largest integrated media group, is ranked as Malaysia’s number one choice for mobile content ahead of Google and Facebook. Delivering content across a variety of free-to-air TV and radio channels, print publications and digital content platforms nationwide.

Using Grabyo the social, live and ‘real-time’ video strategies for the popular TV channels; TV3, 8TV, ntv7, TV9 have been refreshed to enhance and bolster its dominance in Malaysia’s digital content market.

Delivering clips in real-time allowed Media Prima to achieve the highest levels of engagement across their channels. Using live-clipping and video-editing production tools in Grabyo, it enables Media Prima to be first-to-market with content. Reacting quickly to news and delivering clips so quickly shifts the channel position as the ‘go-to’ destination for breaking news, lifestyle and entertainment videos.

This strategy will continue to enrich viewer experiences by offering supplementary content that sits alongside its broadcast programming, strengthening its growth trajectory across digital media and supporting tune-in for traditional media channels.

Integrated browser-based tools enabled the media group to clip, edit and publish videos from TV channels directly to social media in seconds; combined with a powerful new live video offering using Grabyo’s advanced live streaming platform.

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