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Building global fanbases with live social video

In this report we provide you with five simple steps to create your own digital live show, with insights from TikTok, Southampton FC and the Professional Squash Association.

As the popularity of live social video is rising rapidly among consumers, it has become a key channel for driving engagement for media organizations across the world.

We’ve teamed up with TikTok, Southampton FC and the Professional Squash Association (PSA) to offer insight and best practices on how best to integrate live social video into your content strategy.

We hope you enjoy reading!

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