Video Industry News

Parleh Media Group, the digital media company specializing in betting content for sports fans, has partnered with Grabyo to deliver a series of unique sports betting shows for the newly opened Canadian betting market. 

Starting today, the first licensed sports betting market in Canada (Ontario) is open for residents to legally place wagers on sporting events with operators. By the end of April, there are expected to be 30 operators across the country. 

Formed in May 2021, Parleh began laying the groundwork to usher in this new era of sports betting across the country, identifying the potential for the Canadian market to follow that of its neighbour to the south in the United States. Parleh aims to position itself as a leading sports media platform and key partner to sportsbooks as they look to engage Canadian sports fans.

Parleh is already a disruptive sports betting content platform and has amassed a pool of talent, both in front of and behind the camera. Its video content is now achieving more than three million views per month across its website, social channels and media partners. 

The company, based in Toronto with an all-remote production team, uses Grabyo Producer – a cloud-based live control room – to deliver daily shows that highlight sports betting tips and odds before games. Being 100% cloud-based, the team can access Producer in their browser and with Grabyo’s native integrations, is able to distribute the show live to all social media channels and the Parleh website, maximizing their reach. 

🏒 The Parleh NHL Show 🏒

How ’bout those Panthers!!! First team to clinch a playoff spot: ✅

🎥 @katielauriss has a parlay (+147) for you tonight: ⤵️

🚨 Blues moneyline (-425)
🚨 O 6.5 (+100)#SportsBetting #NHL #LeafsForever #stlblues #Yotes #GoBolts #HockeyTwitter pic.twitter.com/zeiVVeW8Wb

— The Parleh (@theparleh) April 4, 2022

The Parleh is also able to scale up VOD and real-time clip distribution, which is vital in the fast-moving sports betting sector. Their production team uses Grabyo Studio to deliver real-time clips and compositions to their social channels and media syndication partners, monetizing clips through advertising on those platforms.  

By simplifying its video production workflow in the cloud, Parleh plans to continue scaling its video output, delivering valuable content as it happens and position its own brand at the forefront of Canadian sports media without the need to build an expensive, hardware-based production studio.

“Working with Grabyo will allow us to scale and leverage this incredible opportunity not only for us, but for Canadian sportsbooks. This is a once-in-a-lifetime opportunity. We need to be agile and flexible in the way we produce content, and speed to market and volume matters. We have been very strategic in identifying the right technology partners to help us on this journey, and Grabyo stood out as the one we needed.”

Mark Silver, CEO and Founder, Parleh Media Group.

For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.

We’re excited to announce we’ve released multi-track audio for our leading live clipping and publishing platform, Grabyo Studio. 

Users can now send live video streams that contain multiple audio tracks into Grabyo, then select which track they want to use for rapid clipping and publishing. 

Besides the ability to select, preview and create a clip with the desired audio track, this update also enables users to create clips that retain all of the original audio tracks, for downstream delivery to MAM systems, FTPs or for post-production.

The addition of multi-track audio support enables Grabyo to slot seamlessly into broadcast workflows, enabling production teams to easily and quickly create localized video content for multiple markets. 

You can ingest and clip from feeds that support multiple audio tracks such as SRT, Zixi, RiST, RTP and HLS. 

Grabyo’s cloud-native architecture means that video production teams distributed across the globe can access live feeds and video assets to collaborate and create in real-time, using just a web browser.

Video assets can be managed easily within your Grabyo account by adding metadata tags to manage and sort content by region, event or time. When you’re ready to publish, Grabyo has direct integrations with all major social media platforms – including YouTube, Facebook, TikTok, Twitter, Instagram and more.

 For more information or to try multi-track audio clipping in Grabyo, get in touch.  

Racing.com, Australia’s premier thoroughbred racing media organization that offers content across broadcast, digital and social media platforms, has extended its partnership with Grabyo to continue building and engaging its fanbase. 

Over the past year, Racing.com has used Grabyo’s cloud-native tools to expand its video content capabilities, driving awareness for the sport with new, digital-first content formats.

Since using Grabyo, Racing.com has delivered an average of 1,000 clips per month across Facebook, Twitter, and Brightcove to reach fans on their preferred platform with content format optimized for each destination.

Racing.com has achieved this scale using Grabyo’s live clipping and editing platforms, which has simplified its video production workflows. Clips can be clipped, edited and published to multiple social, mobile and OTT destinations simultaneously in the cloud, without the need to re-edit or create the same video more than once.

This streamlined workflow allows its team to rapidly react and share the biggest moments in real time, bringing their fans closer to the action as it happens, at the right place. This has enabled Racing.com to position its social media channels as the primary destinations for horse racing content. 

The acceleration from Be Miss Luchy… 🔥

She powered through the gap with 56kg for Ken Fythe & Jason Benbow 🤝 pic.twitter.com/KeZofGfbR4

— Racing.com (@Racing) March 24, 2022

Its team has collaborated remotely from the safety of their own homes during stay-at-home measures using just a laptop and a stable internet connection because, as Grabyo’s platform is 100% cloud-based, users simply access it just via their browser.

Moving into the next two years of Racing.com’s partnership with Grabyo, it will continue to scale its use of Grabyo’s cloud-based tools to produce more clips and build out its content capabilities, but will also develop its workflow to add another dimension to its offering. 

Racing.com will use Grabyo Editor to create longer-form video segments and compilation videos, also increasing its accessibility and driving longer watch times with closed captions – which can be automatically transcribed and overlaid in Grabyo Editor. The vast majority of social media users watch video on these platforms without sound and Racing.com will shift its video strategy to suit the needs of its fans.

“It’s a transformative time for media services in Australia and witnessing the scale and quality that Racing.com has been able to achieve really highlights the transformative nature of cloud for video production. With the growth of full-scale simultaneous online streaming by our broadcast partners and the continued increase in live production and online distribution of video content in Australia, we are excited to deliver even more benefits of our cloud technology to Racing.com”

Elliot Renton – EVP of APAC, Grabyo.

For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.

On 9th March 2022 we hosted our monthly spotlight webinar looking at ‘Every moment matters: Getting it right with social content in sports and event.’ Click here to watch the recording, or read on to see the highlights!

Covering all platforms

Kicking off the discussions, Gareth asked the panel more about their current strategies for social content and video and what has worked. Sofía from Dorna Sports shared more about their current social media strategy –

“Our current strategy is to cover and be present on all social media platforms and personalize content as much as possible. We want to give the audience what they are looking for in each platform, for example, on Instagram we have different content for video, Reels, and stories.

In the past, we had a more formal tone of voice but with the introduction of Instagram Reels and TikTok, we now have a new, more informal, tone that is a lot more personable. When we see a curious or exciting moment from one of our riders, we immediately recognize the type of content as a short form piece for TikTok or Instagram Reels, and then after the race, we use the clip in a longer-form content for YouTube with other moments.

We want to ensure we keep the balance between short content clips and long formats as we don’t want to forget about our loyal YouTube subscribers. Speed to market is also so important as people want to feel like they are there live and want to watch it as soon as possible. So if we don’t post it, someone else will so it is important for us to collaborate with the riders and the teams to push to social too.”

Take a look at one of the great Dorna social clips –

Growing digital audiences

Moving the conversation to growing audiences, Gareth asked the panel, how do you balance your efforts between the loyal, traditional followers and the new audiences? Does your content strategy account for that? Carl from Global shared more about one of their radio channels, Classic FM –

“You find that a lot of the time the online audience is quite different to the radio audience and Classic FM is a great example.

The average radio listener of that station is going to be around 40 years old plus, but the digital audience is actually quite a lot younger who enjoy the memes and funny social media clips going viral about classical music. We have even set up a TikTok account which is proving to be really successful for us.

Whereas the on-air audience has a different focus when it comes to content so it is important for us to educate ourselves and recognize that the radio audience doesn’t need to be the same as the social media audience. These people enjoy classical music and Classic FM, but just want to be entertained in a different way on social.”

Audience poll results

Building human connections

Gareth turned his focus to Ben from Somerset County Cricket Club (SCCC) to hear more about their original approach to growing audiences both domestically and internationally using social, and YouTube in particular.

“We were quite lucky as we are in a fairly unique position for a sports club as we are also a rightsholder for the live broadcasts. Any of the games not on Sky, we can produce our own broadcasts which started out as a little webcam set up around five years ago and was never thought about as a key driver. However in the last five years, we have seen a huge surge in popularity the thirst to watch the games live, so we have created a mini studio with our own camera operators and commentators!

We are very fortunate to have a loyal fanbase in the UK already, but we looked at how to grow SCCC globally using this jump in live streaming Cricket on socials. We have numerous athletes from overseas so we looked at our strategy at how we can use these athletes in our content to grow our brand and reach outside of the UK.

Baba Azam and Azhar Alia are two premier cricketers in Pakistan and both played for SCCC over the last few years so we used the live broadcast to show the nation of Pakistan they can watch their heroes live on YouTube as we have no geo-restrictions. However, we also wanted to show the human side to build a connection with the global audience.

To tell the story of the T20 campaign, we used body cameras to show the real behind-the-scenes story from the players’ perspective and we captured some great moments!”

Take a look at the clip Ben provided showing a combination of broadcast and body-cam footage –

Watch the full recording to hear the full panel discussions and how they answered the audience questions. And make sure you take a look at all the upcoming webinars so you can join us live!

For more information on how we can help you can make every moment matter and get it right with your social video content, get in touch.

Rangers will use Grabyo’s leading cloud video platform to increase video output across multiple social accounts

Rangers Football club, fifty-five-time Scottish champions, has partnered with Grabyo to move social and digital video production to the cloud, bolstering video programming and real time content output . 

Rangers will use Grabyo’s live clipping and editing tools to create more videos around matchdays, keeping fans engaged by delivering, promos and recaps.

⚽️ GOAL OF THE DAY: @roofe v Standard Liege pic.twitter.com/mwPkwyyKZf

— Rangers Football Club (@RangersFC) March 10, 2022

Grabyo’s flexible pricing, with usage-based plans that grow with output, allows the club’s social team to scale its use of cloud video services in a cost-effective manner; offering a broad suite of tools for digital producers that are available on-demand. 

With Grabyo, Rangers’ digital team can produce high-quality social video and live streaming in the cloud without having to compromise on stability or quality. The core production team can operate in a hybrid environment, able to contribute from anywhere in the world using just a web browser and internet connection. 

Simplifying its workflow in the cloud will ensure Rangers are first to market with content keeping fans up to date with the club in real-time, increasing engagement across its domestic and fast-growing international fanbase

“Partnering with Grabyo gives us the flexibility to scale our digital content offering and connect with our fans anyday, at anytime across our channels. We are able to take our social channels to the next level, whist managing our investment in workflows and capacity, Our team can collaborate more efficiently without wasting time, money or resources on tools that don’t help us get where we need to go.”

James Bisgrove, COMMERCIAL & MARKETING DIRECTOR, Rangers football club

For more information on how Grabyo can help to bolster your digital content capabilities, get in touch.