Grabyo

Cloud-based video production, editing and distribution.

Periscope

International Champions Cup partners with Grabyo to meet the demands of its global audience

The International Champions Cup (ICC) has partnered with Grabyo to provide its global media teams with the tools to share in-play video highlights, whilst activating campaigns for sponsors and brand partners during this summer’s Tournament.

Now in its sixth edition, the ICC, owned and operated by Relevent, is a key event in the global soccer calendar. The ICC has teamed up with Grabyo to increase the amount of content shared through its social and digital channels, including the creation of new, digital-first live programming using Grabyo Producer.

ICC’s digital teams in the United States, Singapore, Switzerland, Sweden, Spain and Austria will use Grabyo to amplify distribution of live streams and real-time highlights across social platforms.

The partnership will allow the ICC to work with sponsors and brand partners during the competition to provide new revenue streams and engagement through social video distribution. Grabyo provides a streamlined workflow for sharing branded content to Facebook, monetizing clips with in-stream Twitter ads and through YouTube Content ID. The ICC will be able to monetize clips in seconds from anywhere in the world.

Using Grabyo we can leverage each social platform to create new live experiences for our global audience, while also integrating sponsorship in a meaningful way. – Max McGongile

This year, the ICC will also be creating exclusive live content in and around the matches. This will include pre and post-game shows broadcast live on social channels to further drive engagement around the competition. With engagement peaking during live games, these ancillary broadcasts will be another chance to distribute ICC content globally, further expanding its audience.

“We are excited to be partnering with Grabyo for the ICC this year, it’s important for 18 of the best clubs in the world playing 27 matches across the United States, Europe and Singapore, to have the best available tools for publishing video content in real-time,” stated Max McGonigle, Manager of Marketing Solutions at Relevent. “This year the ICC is looking to drive more engaging, fan-first content, in and around each match. Using Grabyo we can leverage each social platform to create new live experiences for our global audience, while also integrating sponsorship in a meaningful way.”

The ICC will also using Grabyo to automatically clip highlights from the matches using sports data feeds. The ICC can trigger automated video clips from key events such as a goal, save, penalty decision or red card. Grabyo uses Opta Sports data to find these moments and then automatically clips the content, in real-time, for distribution to a range of digital platforms.

In support of this growing partnership, Grabyo has added new features to its platform, bringing the best possible experience to its audience. Recent updates include the addition of live social comment moderation, GIFs, image capture and live graphics authoring for digital broadcasts. For more information on Grabyo or to get access to a demo account, please contact us here. 

Related Posts

Turner Sports amplifies real-time video highlights and sponsor activation with Grabyo

Ahead of the 2017/18 NBA season, Turner Sports joined forces with Grabyo to amplify the amount of real-time video highlights shared to its social platforms and to generate new revenue streams through branded content and sponsored posts.

Using Grabyo’s live clipping and editing tools the Turner Sports social team was able to maximize the amount of real-time content shared to Facebook, Twitter, Periscope and Instagram for the @NBATV and @NBAonTNT handles. During the Playoffs, more than 2,000 clips were shared from Grabyo to these social pages by the Turner Sports social team.

The NBA is one of the most popular sports on social media. Millions of fans engage with more real-time clips and highlights every day. With Grabyo, Turner delivered every big moment from the NBA Playoffs as they happened, resulting in increased distribution, engagement and views.

Grabyo has increased the speed at which the social team can publish content and the potential to activate commercial partnerships through branded video content and sponsorships. Grabyo’s browser-based video editor enables the digital teams to quickly edit the NBA feed into square and vertical highlights, which are optimized for distribution and viewing on social platforms including Twitter and Instagram.

Clips can have approved sponsor branding, attribution and post-roll bumpers added seamlessly for multiple sponsors. Turner has leveraged this capability by creating sponsorship campaigns on Twitter and Instagram for global partners including Cisco, EA Sports, Gatorade, Mountain Dew, Jordan, Boost Mobile and Verizon go90. By using Grabyo and the social platforms, Turner can deliver an engaging branded content experience for its sponsors.

Turner also worked with Grabyo to expand its live social video and branded content offering around the 2018 NBA All-Star. Throughout the weekend, Turner delivered 15 live broadcasts, directly to its social pages on Facebook, YouTube, Periscope.

Using Grabyo, Turner created numerous new live experiences for fans across NBA All-Star weekend including an exclusive YouTube stream directly after the Taco Bell Skills Competition. The stream featured Grammy- winning artist Kendrick Lamar and was sponsored by American Express to create an exclusive social first partnership between the two.

To find out how Grabyo can assist in helping you distribute and share key moments from live events, contact us today.

Related Posts

Enhanced social interaction and community participation on live broadcasts

With increasing emphasis on live social interactivity and engagement and “meaningful human interactions“,

Grabyo is delighted to release an update to enable users to moderate and display social comments directly from Grabyo Producer.

This latest release extends the functionality launched within the Grabyo “social wall” allowing partners to moderate and insert Facebook and Periscope comments into live broadcasts. Previously comments were moderated through a separate web console, with this update digital producers can now view comments coming in from a specific Facebook or Periscope/Twitter live stream, queue and approve from the same console, before being added to the live output.

Social video drives audience engagement and since its release in 2016, Facebook Live broadcasts have generated 10x more comments on average than non-live video posts. This update to Grabyo Producer enables partners to capitalize on this increased engagement by enhancing live broadcasts with real-time comments and polls adding a new level of interactivity and encouraging feedback and audience participation.

This functionality provides an easy, flexible workflow to enhance social live broadcasts. It also opens up numerous new audience first streaming formats. Social wall has already been used by the AELTC Wimbledon to run a live Q&A with Roger Federer, FC Barcelona during its legends game with Manchester United as well as broadcasts from Formula E, US PGA Tour, Southampton FC, Red Bull Media House and many others.

By promoting and displaying real-time audience interaction, our partners have seen a significant lift in user engagements on live broadcasts – a key metric for content discovery after recent updates to Facebook’s news feed algorithms. Facebook has indicated that live streams will be a beneficiary of this change, because live broadcasts generate higher levels of user engagement, in addition to a more prominent position for content developed for Facebook Watch.

Grabyo delivered more than 200,000 clips and 17,000 live events across the Facebook platform in 2017 – If you are looking for strategic support and ideas to enhance your social video production output and maximize engagement – please get in touch with our team at hello@grabyo.com.

Related Posts

The rise of vertical video in mobile, social feeds

Mobile video consumption continues to rise at a staggering rate. Now responsible for over 85% of all web traffic, mobile video is the most effective way to reach and engage audiences at scale.

Time spent on mobile devices has now surpassed TV viewing in the US, with 50% of time spent in social, messaging, media and entertainment applications. Driving this change is vertical video viewing, a format which reflects our user behavior – we hold our phones in an upright position.

As consumers spend an increasing proportion of their waking hours on mobile devices and social platforms, vertical videos are aligned with this trend. Social news feeds are vertical too, we scroll down and not across, accentuating the trend towards square and vertical video formats.

Facebook reported this month that vertical videos are generating higher watch times and more engagements than traditional 16:9 (horizontal) formats. With more than 1bn users logging into Facebook every day on mobile devices people want to watch videos without having to turn their phones around.

This trend has forced publishers to rethink content production, creating engaging and effective video that is optimized for vertical viewing and makes the most of the available screen real estate on mobile phones.

Facebook made a number of changes to the user experience in its News Feed to ensure the success of vertical video – sound now fades in and out as users scroll through video, and autoplay starts and finishes depending on where the video is within the screen. Ultimately, by removing the need to rotate devices, Facebook has increased watch time and user engagement – a key metric for every social media platform. Key stats from 2017 include:

  • Facebook garnered 8 billion video views per day and started supporting native vertical video
  • Periscope live broadcasts are measured in years watched – with 110 years worth of video watched per day, mainly in the vertical format
  • Instagram has 300 million daily active users and was an early adopter of vertical video

Filming in vertical format straight from a mobile phone is natural for content creators. This has contributed to Snapchat’s rapid growth and the even faster adoption of Stories and live streaming on Instagram. For broadcasters and federations looking to distribute live or near-live premium content, vertical video presents some challenges. Typical broadcast workflows are designed to create content in 16:9 and repurposing this in real time for digital platforms is not an efficient process.

Despite the production challenges for vertical video, the accelerating growth of mobile devices and benefits of vertical viewing means this format cannot be ignored. Grabyo provides tools that enable rights holders and publishers to quickly change the aspect ratio of live content to share in real-time across digital platforms. This means that content shot for horizontal viewing can be quickly converted to vertical format – whilst focusing on the key action within the shot. Content is not wasted and digital production teams can dramatically reduce the time spent repurposing content for mobile feeds.

Facebook found the optimum length of a vertical video to be around 15 seconds; these clips can quickly be created, optimized and distributed through Grabyo to capitalize on peak engagement around a live event or TV broadcast.

With multi-aspect ratios, GIFs and image capture, Grabyo continues to innovate digital video production for a live, mobile and social audience. Get in touch now to find out more.

Related Posts

Grabyo launches 360 video with The Football Association

Grabyo partnered with The Football Association to launch our latest product update – support for live 360 video streaming and clipping.

Breaking new ground, The FA is the first Grabyo partner to use the new 360 video feature – engaging England fans across social media before the crucial World Cup Qualifier against Slovakia from Wembley Stadium connected by EE. The use of 360 video provides England fans with unprecedented access to the national team.

The FA has worked closely with the England team in recent years to offer a broad range of live, real-time and archived video for fans on digital and social platforms. 360 video is another tool to drive engagement for key events and the first step towards exploring virtual reality (VR) and augmented reality (AR) formats in the future.

“We are delivering new and engaging content experiences for fans across digital platforms and 360 video allows us to provide fans with unprecedented access to the national teams“ Says Mark Bullingham, FA Group Commercial Director. “Grabyo continues to be an important partner when it comes to engaging social audiences and with the addition of 360 video support, England fans receive a more immersive experience in the build up to important games”

Grabyo has added support for live 360 video to its browser-based platform at a time when increasing numbers of creators, brands and media companies are looking to utilise this new, immersive medium. 360 video is now supported across Facebook, Twitter, and YouTube and is rapidly growing in popularity with users.

The addition of both live and VOD 360 video further enhances Grabyo as the leader in cloud-based video production, editing and distribution, 360 video will be supported in both Grabyo’s Studio and Producer products.

For more information on Grabyo, our 360 video capabilities and cloud-video production tools please contact us or arrange a product demo.

Related Posts