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K LEAGUE 1 to deliver season opener live to social media using Grabyo

K League 1, the top-tier Korean football league, will begin its postponed season this Friday with a global match broadcast live to social media using Grabyo. 

K League will use Grabyo’s cloud video platform to produce and deliver the season opener between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings to its YouTube and Twitter channels on Friday at 7pm (KST).K League will be the first major football league to resume action after postponements and cancellations due to the COVID-19 health pandemic. 

With current restrictions on public gatherings, only essential personnel will be present at the match. Grabyo’s cloud-native live production platform will enable K League’s team to work remotely and safely from anywhere in the world, collaborating in real-time to deliver the match broadcast. 

Renowned commentator Simon Hill will be calling the match completely remotely, using Grabyo’s remote contribution capabilities. Hill is based in Australia and will be able to appear on the broadcast using a laptop/PC with a microphone. 

K League’s production set up may act as a blueprint for other sporting events across the world to resume during the current health pandemic. 

Elliot Renton, Senior Director and Head of APAC at Grabyo, commented: “This is a significant step forward for football and it’s fantastic to see sport begin to resume in Asia. Many football fans will be delighted to see this happening and Grabyo is very proud to play a key part in making this happen and delivering the live game to a worldwide audience. We have been helping sports organizations and broadcasters to engage fans in a time of no sport, and with new developments to our live and remote production capabilities the K-League are well placed to win new audiences keen to see live football via social media.”

Doojin Sa, Head of New Media, K League, added: “We are excited to be able to again deliver live sport to football fans across Asia and the world. We are doing so with safety as our main priority, using all of the technology at our disposal to ensure only essential personnel need to be in the stadium. Grabyo’s platform and technology will enable us to reach football fans all over the world who we know have been waiting a long time to see live football. Without this type of remote production, it would not be possible.”

K League will use Grabyo Producer, Grabyo’s advanced live production platform, to deliver the match broadcast. Using Grabyo, K League’s digital team is able to deliver the broadcast directly to its social channels, using only a laptop and internet connection anywhere in the world.

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2020 NFL draft: virtual fan engagement soars with remote draft parties

As the virtual NFL draft gets underway, franchises are getting creative with remote fan engagement.

The 2020 NFL draft got underway last night, but not like it ever has done before. With social distancing measures in place across the US due to the COVID-19 pandemic, everything was done remotely.

For the first time, NFL commissioner Roger Goodell presented the event in a studio by himself. Franchise war rooms were online video conferences, and every player was at home, undoubtedly with their eyes glued to their phone, willing for it to ring.

However, the draft isn’t just about the players. The league, and several of its franchises, needed to craft creative ways to promote virtual fan engagement during the draft.

The challenge is to take the usual draft party experience and host it online. It needs to be focused on the community, it needs to be highly interactive, and most importantly it needs to be live.
 

Watch-a-long parties from home

Individual franchisees took remote steps to engage fans across digital platforms during the draft.

The Tampa Bay Buccaneers, San Francisco 49ers and Arizona Cardinals hosted host remote draft watch parties on social media.

Broadcasting from their own homes, these teams were able to add value for their fans watching the draft while creating a more specific forum for fans to discuss their side.

The 49ers delivered its live party in partnership with Levis, featuring a live DJ set, player interviews and immediate reaction as they drafted Defensive Tackle Javon Kinlaw.

The whole broadcast was optimized for fans across digital platforms, bringing in fan content from Instagram and running live polls to give fans a chance to participate. The 49ers also used branded graphics to promote season ticket sales. The most successful live social content is created with fans at its heart, and let them drive the conversation as much as possible.

Across all three franchises, fans flocked to the comments sections to give their opinions and discuss the draft with each other. While most of the world is staying at home, NFL teams have been able to bring fans together to celebrate football.
 

NFL draft-a-thon goes virtual

The NFL recognized the opportunity to drive virtual fan engagement by supplementing its coverage with live analysis and reaction from celebrity fans and NFL personalities.

The league is hosting a live draft-a-thon every day for the duration of the draft. The draft-a-thon is broadcast to YouTube and the NFL website in conjunction with the draft, aiming to drive donations for COVID-19 relief efforts in the US.

Guests appear remotely via a Zoom call, and discuss their opinions on picks and hopes for their team during the draft. The broadcast is hosted by Rich Eisen and Deion Sanders, and day one guests included Tom Brady, Kevin Hart and DJ Khaled.

Much like a live NFL game, fans will take to social media want to share their opinion and discuss the action with the wider community in real time. By providing a platform that also includes famous faces and trusted analysis, the NFL was able to deliver a broadcast that added real value to the draft experience for its fans. The league ensured the broadcast was highly accessible, and included a level of interactivity that kept fans watching.

As the NFL and its teams find their feet in this new draft format, we’re likely to see more quality content for fans to enjoy over the next two days. The opportunities for virtual fan engagement have never been higher, while its importance has never been greater.

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Grabyo adds Twitch Player and Channels to remote, live production suite

New update enables syndication and remote production features for Twitch streams within a live broadcast.

We are excited to announce a direct Twitch Player integration to our cloud-based live video production platform, Grabyo Producer. Users can bring in any Twitch Channel with ease and enhance the viewing experience through Grabyo.

The service enables publishers to rebroadcast Twitch streams to multiple destinations, add broadcast graphics and insert VOD assets and adverts into the broadcast. Additional production features include adding remote commentators and guests, creating a unique experience across platforms.

Users can bring in multiple Twitch Channels and switch between each feed to create a ‘best of’ live show, featuring multiple live streams from players around the world. The broadcast can be professionally produced and personalized with live graphics and regional commentary using Grabyo Guest.

Additionally, this integrates with all other Grabyo functionality, ensuring users can publish clips and highlights from Twitch in real-time to multiple digital platforms and social channels.

This upgrade to the platform comes at a time when broadcasters, rights holders and publishers are looking at new, remote ways to engage fans. eSports continues to be a huge area of growth for publishers and has remained unaffected by the recent cancellations and restrictions around major sports and live events.

As global sports, publishers and brands look to continue innovating their digital content to cater to consumer needs, the rapid shift to remote working will accelerate demand for new broadcasting services and cloud production. Audiences are rapidly shifting to online platforms for video and expect a broadcast-quality live experience, eSports is no different.

Grabyo Producer enables remote teams to create and distribute high-quality live broadcasts across all digital platforms, using real-time social engagement features, advanced graphic overlays and more. The service is browser-based and can be operated from anywhere, with just a laptop and a wifi connection. To be amongst the first to try Twitch Channel playout or to add it to your existing Grabyo account, please get in touch.

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Little Dot Studios and the Television Academy select Grabyo to create and manage video content for the Emmys®

Using Grabyo, Little Dot Studios clipped 70 of the biggest moments from the 71st Emmy Awards.

Ahead of the 71st Emmy® Awards, the Television Academy partnered with Grabyo and Little Dot Studios to clip and edit major moments from the awards show in real-time, bringing digital audiences closer to the awards show than ever before. Using Grabyo Studio – Grabyo’s live clipping tool – Little Dot Studios captured every key moment as it happened. Key moments included segments of acceptance speeches and award announcements.

Kevin Winter / Getty Images

To maximize awareness of the event, Little Dot Studios added Television Academy and Emmys branded video bumpers. These were automatically added using Grabyo to ensure each clip shared was on-brand.

Additionally, using Grabyo’s integration with Brightcove, Little Dot Studios instantly sent the clips they created to the Television Academy’s content management system. From there the Television Academy archived the clips for future purposes and posted them to their website and social media platforms.

Using Grabyo, Little Dot Studios delivered clips of pivotal moments from the Emmys while simplifying their overall video strategy since previous years.

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Grabyo and Grupo América team up to deliver social-first visual radio shows during 2019 Copa America

The broadcaster reached 3.1 Million views with live radio broadcasts and drove new revenue on YouTube.

Ahead of the 2019 Copa America, Grabyo partnered with Grupo America and Radio La Red to deliver live “visual radio” broadcasts to Facebook and YouTube during tournament matches.

Visual radio broadcasts play like live video posts on social media and create an engaging listening experience. Grabyo’s cloud video platform allowed the broadcaster to overlay graphics and live data visualizations to the audio-only streams. The shows achieved over 3 million views on YouTube.

By delivering live Copa America content to social media, Radio La Red was able to capture a new platform that enables connection with a vast audience of soccer fans in Argentina, despite having no live video distribution rights. The broadcaster was able to maximize its live audio rights to promote its YouTube channel and mobile app using branded graphic overlays on the broadcast.

Radio La Red was also able to take advantage of Grabyo’s integration with the social participation platform, Flowics, during these live broadcasts. This partnership enabled the broadcaster to present live stats from each game within the stream and display comments from fans on screen during the radio show.

Radio La Red leveraged Grabyo’s distribution partnership and ContentID integration with YouTube to monetize content through YouTube advertising. Branded pre-roll bumpers were added to the visual radio show to promote sponsors and brand partners.

The visual radio show brought Argentina fans a completely new way to keep up with the Copa America in real-time, making the tournament accessible to fans anywhere, anytime, with or without access to the traditional Radio broadcast of the games.

Live streaming on social platforms is one of the fastest growing sectors in video industry. Combining a live audio experience with audience participation, social data integrations and new types of visual programming highlight the potential for innovation in digital radio. Grabyo is pleased to have been part of this innovative content strategy, bringing a new experience to football fans listening to the Radio La Red show.

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