LALIGA TAKES ITS GAMES LIVE TO FACEBOOK
Spanish giant LaLiga deliver millions of Facebook Live views with Grabyo
Spanish football league LaLiga partnered with Grabyo to deliver live broadcasts of Spanish Cup soccer games to Facebook.
With Grabyo, LaLiga was able to broadcast TV-quality streams of its Copa del Rey semi-finals featuring both Barcelona and Atletico Madrid. LaLiga took advantage of its available rights by broadcasting the games on Facebook to available territories.
The broadcasts combined to generate over six million views on Facebook.
Alongside this LaLiga has delivered hundreds of millions of social views from both archived and real-time footage, sharing the most exciting and memorable moments from previous LaLiga matches. By implementing archived footage, LaLiga can build awareness and engagement ahead of big games – especially sharing content ahead of the El Classico between Real Madrid and Barcelona.
Grabyo provides LaLiga with the most efficient solution to live stream games to multiple territories alongside sharing match related content to multiple social platforms.