TRANS7 TUNES UP ITS DIGITAL OFFERING WITH GRABYO
Optimizing the digital strategy with content for websites, mobile apps and OTT platforms
Trans7, Indonesia’s leading major broadcaster is the home of news, entertainment and sports. It is the official broadcaster of MOTOGP, the Indonesia Open and aired the FIFA World Cup in 2018 (under TRANSMEDIA). Distributing its digital content through social channels as well as linear brodcast.
Indonesia is firmly a mobile and social-first market. Its consumers are spending more than 4 hours using mobile internet and 3 hours on social media per day. The country also added 24 million social media users in 2018, which was the third-highest increase across the globe.
To continue their channel growth, Trans7 used the browser-based production tools in Grabyo to clip, edit and publish videos from Trans7 directly to social media in seconds. The social and digital video strategy evolved to engage its audience beyond TV, enabling the delivery of tailored content across every platform including websites, mobile apps and OTT platforms.
As engagement peaks when content is live, Trans7 also unlocked the value to being first to market. Reaching vast social audiences with quality content, the broadcaster was able to drive viewers to its linear broadcasts.
Using Grabyo meant Trans7 could push content and ensure its channels were the go-to for live updates such as the FIFA World Cup in 2018 as well as additional content accessed via the mobile app and OTT platform.
