HERO CPL BROADCAST CLASSIC MATCHES WITH LIVE COMMENTARY
Record-breaking live-stream as CPL brings back classic matches for fans
With no live sport, broadcasters and leagues are finding different ways to keep their fans engaged. In an industry-first, the Hero Caribbean Premier League (CPL) will be broadcasting their classic matches from the past, but with a difference. The games will be broadcast with live commentary.
CPL enlisted its world-class broadcasting team, including Tom Moody, Danny Morrison, Ian Bishop and Alex Jordon to commentate live on the action. Using our cloud video platform, the commentators were able to join the broadcast from locations all over the world.
The first match of the CPL “LIVE” series, a broadcast of a classic Hero CPL game with new commentary added live, is the most successful live stream in the tournament’s history with millions watching around the world. Read more ➡️ https://t.co/OolAFOtJK4 #CPLLive #CPL20 #StayHome pic.twitter.com/2OI0KjBDlV
— CPL T20 (@CPL) April 2, 2020
To make each match as realistic as possible, the commentary team weren’t provided with any match information before taking part in the live stream. Reactions from the team were live as if they are watching the match for the first time. Featuring some of the greatest T20 cricketers, fans were able to re-live their performances with the commentary creating an authentic feel to the experience.
Supporting the live matches, the digital team also covered the matches as if they are live, providing match clips, graphics, and behind the scenes content to replicate the CPL experience. Fans were able to be part of an industry-first experience. This fully fan-first digital experience achieved a record of over 2 million views.
Broadcasting to Facebook and YouTube allowed fans to remain part of the experience, through the comments and engagements, without being at the match.
The remaining matches will be broadcast using our leading cloud video platform, continuing to allow the broadcast to take place from the safety of people’s homes. The commentary team is based in Australia, Trinidad, New Zealand, and Barbados.
