Today Grabyo launches ‘Building Global Sports Brands in a Digital World: Connecting with Mobile/Social Audiences Through Native Video.’ a report exploring how native video can be used to connect audiences across the globe and build global sports brands.
With the ever increasing use of smartphones shaping the way sports fans consume media, 2015 has seen the mainstream use of mobile video. The value of sport is accelerating in the twenty-first century as a broader range of businesses look to own, distribute and monetise sports content – a product that dominates live ‘event’ television.
At Grabyo, we are passionate about sports, the growth of mobile video and the role that native distribution plays across social platform. Using our expertise in the industry, this white paper explores the data, trends and case studies which outline how rights holders and brands can utilise native social video to engage and expand their customer base.
The report examines why major sports rights holders are bringing sponsored real-time video content onto social platforms and the opportunities that exist for rights holders looking to build their global brands, activate new audiences and accelerate revenue growth.