Snapchat, Twitter Moments and now Instagram Stories are all built for mobile viewing – so videos are vertical, as this is how everyone holds their phone…
With Instagram’s latest feature, users can curate a visual story (images/videos) at the top of their Instagram feed – this is available immediately to followers and disappears after 24 hours. Rights holders, brands and publishers such as The FA, Nike and the ECB have already began publishing content to Instagram Stories.
Customers can now use Grabyo to publish premium, vertically-oriented videos to Instagram Stories… in real-time.
1. Edit any video into vertical format in Grabyo
Any video within Grabyo can be edited into vertical. Whether a live stream, archive footage or mobile video, use Grabyo Studio to edit content into vertical format in real-time using our unique, industry leading mouse-tracking tool.
2. Add graphics or text onto video clips
Overlay any graphics or text onto video content in seconds with Grabyo’s easy-to-use editing tool.
3. Save video to a campaign
Share your video to Facebook, Twitter or YouTube with one-click, download for external use or save to a campaign and publish to Instagram (via the Grabyo Mobile app).
4. Export to Instagram
Using Grabyo’s mobile app, available on iOS or Android, access the campaign to view the saved video and click ‘download’ to save the content to your mobile device.
5. Publish to an Instagram story
Launch Instagram, click the (+) at the top left of your screen to upload to ‘Stories’, drag down on your screen and select your recently downloaded video clip.
Using Grabyo to share TV-quality content to Instagram allows users to increase their creativity, and the quality of video output, for Instagram Stories. Using Grabyo is the fastest, easiest way to convert a traditional video, including clips from live feeds, into a vertical video optimised for mobile viewing. Providing fans content optimised for mobile in vertical format, encourages longer watch times and higher engagement opportunities.
Instagram’s step into the video industry offers huge potential for content creators to increase global reach and engage with new and existing audiences.
If you are interested in using Grabyo to create vertical videos and produce and distribute video content to multiple social media platforms including Facebook, Twitter, YouTube and now Instagram – all in real-time – get in touch with Team Grabyo here.
For more information on Grabyo’s Instagram functionality, click here.