Univision delivers digital news coverage of 2020 US election with Grabyo

The broadcaster leveraged Grabyo’s tools to offer highly accessible digital news coverage from election day to inauguration for US Hispanic audiences.

During the historic 2020 US election, Univision, the leading media company serving Hispanic America, leveraged cloud video platform Grabyo to ensure that its Hispanic audience had complete access to election updates and news.

Throughout each rapid news cycle surrounding the election, from polling day through to President Joe Biden’s inauguration, Grabyo’s production tools were a central component of Univision’s comprehensive digital news coverage. The News team used both Grabyo Producer for live production & streaming, as well as Grabyo Studio for real-time clipping & sharing.

Univision’s multi-platform coverage was optimized for each social media destination, from vertical Instagram Stories to live broadcasts and clips on Twitter, Facebook and YouTube. Audiences were able to access news across their preferred channels at any time, generating over 77 million video views on Univision’s social content.

With new stories breaking rapidly, Univision used Grabyo’s clipping tools to bring every moment of the election period to its audiences on social media as they were happening. During pivotal moments of the election, Univision broadcasted live coverage on its social channels, giving audiences access from anywhere with the help of Grabyo.

On election day, Univision delivered eight hours of continuous live coverage on its social media channels using Grabyo. On Facebook, its live coverage generated over 4.5 million views, while over 3 million people tuned in to watch President Joe Biden’s inauguration.

The broadcaster also delivered its live daily round-up show, Edición Digital, to Twitter, Facebook, Instagram, Univision NOW and YouTube every day using Grabyo, reaching over 325K viewers on a daily basis.

“As the No. 1 trusted news source for U.S. Hispanics, we have a great responsibility to offer reliable news and information, especially during these critical times. Graybo´s platform allowed us to continue creating digital-first content and providing the national and local news that our community relies on. It is crucial to keep offering breaking news and live content directly to our audiences anywhere, at any time. Now that people increasingly turn to social media for news, we were able to ramp up our production quickly, covering every angle and delivering content directly into social media feeds using Grabyo.”

Jose Angel Gonzalo, senior director and managing editor of Digital News at Univision

For more information on how Grabyo’s production tools can help to power multi-platform news distribution, get in touch.

Related blogs

Stay in touch.

Join over 10,000 media professionals and register to receive our monthly newsletter directly to your inbox!

Scroll to Top

Book a call with us.

We just need a few details from you, then you will be able to book a meeting directly with a member of our team!

Try Grabyo for free.

All we need is a few details from you, then a member of our team will be in touch shortly.

Try Grabyo for free.

All we need is a few details from you, then a member of our team will be in touch shortly.

Book a meeting at SVG Summit 2022.

We just need a few details from you, then you will be able to book a meeting directly with a member of our team!

Register interest to attend Grabyo Spotlight London 2023

We just need a few details from you then we'll be in touch to confirm your spot!

Register interest to attend Grabyo Spotlight Melbourne 2023

We just need a few details from you then we'll be in touch to confirm your spot!

Get in touch with us about building your own PoC

We just need a few details from you then we'll be in touch!

Book a meeting at NAB 2023!

We just need a few details from you, then you will be able to book a meeting directly with a member of our team!

Register interest for Grabyo CloudLab

We just need a few details from you, then we'll be in touch with the next steps!

Get Started With Grabyo!

We just need a few details from you, before we get started.

Get Started With Grabyo!

We just need a few details from you, before we get started.

Book a meeting at MPTS 2023!

We just need a few details from you, then you will be able to book a meeting directly with a member of our team!

Download infographic

Fill out just a few details and the infographic will be delivered directly to your inbox.

Meet us at SET Nordeste.

We just need a few details from you then a member of our team will be in touch.

Try Grabyo for free.

All we need is a few details from you, then a member of our team will be in touch shortly.