Having powered a number of highly successful live social video initiatives for major UK broadcasters and rights holders, we’re excited to announce that Grabyo is now an official Twitter Amplify partner and will be working with Twitter as it further expands its role in Social TV.
Twitter Amplify enables broadcasters to use third party brand sponsorship to enhance content discovery as well as target a wide but relevant audience – which can be many times the size of the rights holders’ existing social reach. As such it represents a highly compelling ad-funded distribution model for video content.
Twitter Amplify partners and Grabyo future
This formal Twitter Amplify partnership further cements our relationship with the social platform and assures broadcasters that we have a world-class video platform capable of handling the huge levels of engagement they enjoy on Twitter. Having our own Amplify deal also enables Grabyo to deliver social video campaigns in partnership with our customers and realise the revenue potential in this new real-time video space.
Grabyo has been working with Twitter since its launch last year and customers include ATP Media, BSkyB, BRIT Awards, Channel 5, Setanta Sports and QVC.
Have a look at Grabyo studio features: