Aligning content creators and brand ambassadors using Grabyo’s content syndication integrations can help publishers to engage vast audiences.
For broadcasters and media publishers, building a meaningful social content strategy is paramount to success. Over half of the world’s population is now on social media, with more signing up each day.
As it has matured, social media has evolved beyond its networking roots to become a mainstream video and entertainment destination. Consumers will follow and subscribe to the channels of media publishers and broadcasters and expect regular video content in their feeds.
However, consumers are far more likely to follow individuals than brands. The most-followed accounts across all social media platforms feature company channels, but are mostly high-profile celebrities and sports stars.
So how can brands and publishers leverage this reach to engage audiences?
Content syndication: The basics
Grabyo has strategic partnerships to enable publishers to easily create, edit and distribute video content to their own social channels and brand ambassadors.
In one simple workflow, publishers can leverage Grabyo’s live clipping service to clip, edit, brand and distribute content to their own channels optimized for each platform. Users can then utilize Grabyo’s integration with content syndication platforms such as Greenfly and Socialie to deliver content to their brand advocators.
These powerful solutions enable content teams to remotely produce and syndicate VOD content using just a web browser.
Using minimal resources, a publisher can leverage the social audience of multiple ambassadors simultaneously to build their reach.
Case Study: The National Lacrosse League
The National Lacrosse League was the first organization to use Grabyo and Greenfly’s end-to-end solution for its 2020 virtual live draft.
The collaboration resulted in reach and engagement that surpassed the league’s previous in-person draft events by 65%, while increasing viewership across B/R Live and the NLL’s YouTube and Facebook channels.
The NLL used Grabyo to clip and edit draft content remotely, then used Greenfly to distribute content to athletes and teams before, during and after the 2020 Entry Draft.
The NLL players, serving as the league’s high-value brand advocates with active and engaged fan bases, used the Greenfly app to quickly access gallery content and share those clips on social media. This kept the league’s fans, consisting mostly of a younger and more mobile-first demographic, connected and engaged.
For more information on Grabyo’s production and social syndication solutions, get in touch.