Optimise video for mobile and social using graphics and overlays – Grabyo product update

It is estimated that brands, rights holders and content creators get between 1-3 seconds to grab the attention of consumers on social media before their content is lost in a quick upward swipe of a thumb.

One. Two. Three….gone.

With our latest tools, we’re helping you make those three seconds count.

Introducing graphic and text overlays for Grabyo Studio

With so much content available on social media, you have to communicate your message quickly to capture viewers’ attention.

Grabyo platform data shows that adding graphics, text and emojis to video content improves your chance of engagement. Whether it’s adding the score of a sports fixture to a video, overlaying a logo or hashtag to align your content with a campaign or adding extra emotion to a video with emojis – the possibilities are endless.

Videos on Facebook, Twitter, Instagram and Snapchat autoplay in consumers timeline (usually without audio) – it is no longer enough to rely on sound to grab attention. PopSugar increased views (of more than 30 seconds) for their fashion videos from 21% to 50% through incorporating on-screen copy into their video. This is now available within Grabyo.

Facebook recently undertook research which identified that 41% of brands’ video ads do not get the message across effectively without sound. Overlays and graphics allow content creators to convey messages without audio and to encourage users to click, so they watch the video with the sound turned on. The new overlay feature within Grabyo Studio makes this easy.

Immediate engagement matters: Facebook data shows that 65% of people who watch the first three seconds of a video will watch for at least ten seconds whilst 45% continue watching for thirty seconds.
To get the most out of overlays, head over to our knowledge base to learn how to put them to use.

Take a quick look at our demo showing how it works…

If you have any questions on overlays or any other Grabyo feature, please do get in touch with the Operations Team at hello@grabyo.com or use our live chat here.

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