Here are Grabyo’s favorite content production ideas from around the EMEA sports and broadcast industry over the past few weeks.
As technology is being embraced by all industries to overcome the new challenges we all face, online content formats are evolving. For example, German football club FC Cologne is taking the fan experience to a new personal level by micing up their players during matches. However, the best-performing content is sometimes the simplest. Southampton took part in the ‘How it started, how it’s going’ trend on Twitter and saw some record-breaking engagement results. Sports leagues and competitions are adapting to life without or with a very limited number of fans, recently including the French Open and the resumption of PDC Darts competitions.
The Virtual Fan Wall
ITV’s Saturday night talent show, Britain’s Got Talent, has had to adapt to life without a live audience. A large part of the show was focused on audience reaction, cheers and tears. To ensure that the acts weren’t missing out on the encouragement from the audience, a virtual fan wall was created. Similar to what has been created at football matches, viewers joined in from their homes on a video call and this was shown in the studio.
No call for help should ever go unanswered #helpourhelplines ☎️— BGT (@BGT) October 10, 2020
Click for more info: https://t.co/7CDSvs33Hy @antanddec @ITV @WeAreSTV @MindCharity @youngmindsuk @SAMHtweets @theCALMzone📱 pic.twitter.com/pLk19mwW3y
Premier League International Break
During the international break across Europe, the football leagues have been keeping fans engaged with archived footage across their digital channels. Using a combination of ‘on this day’ and reacting to the results, goals and scorers in the Nations League matches, there has been plenty of engaging content. The Premier League has also been using footage from this season to recap the highlights before the league resumes after the international break.
How it Started
The recent trend sweeping Twitter and Instagram shows how something started and how it’s going now. Using old photos vs new ones, the trend is simple yet effective for fan engagement. Southampton Football Club saw some record results on their involvement in the trend. On Twitter, the club replied to one of Tottenham Hotspurs’ tweets with a picture of Gareth Bale in their youth setup, seeing 20,000 retweets and over 150,000 likes. A simple and well timed piece of content that saw high engagements numbers from fans all over.
German football club FC Köln are creating a behind the scenes documentary, 24/7 FC. The documentary will be shown on club channels and broadcast on German TV, Sky. Part of the documentary will include match play and highlights, and it will take the viewer on the pitch with them. To further enhance the fan experience the players will be mic’d up. This will provide fans with an insight into what is said between teammates and the opposition team during matches.
🎵 “Wer trifft acht Mal beim Schützenfest?”🎵 @amodeste27— 1. FC Köln (@fckoeln) October 8, 2020
Hier kommen die #effzeh-Tore aus der ersten Hälfte des 14:0-Testspielsiegs gegen den SC Borussia Lindenthal-Hohenlind. 📺 #effzeh pic.twitter.com/ZDZkGVHcqk
Roland-Garros took place this year at the later scheduled date of October, tennis fans were welcomed back courtside too. Only a few fans were allowed into the stadium so there was still high demand for highlights and digital content. As Nadal won the grand slam, he also won his 100th game at Roland-Garros. A simple content reel complimented the match highlights that were simultaneously distributed across their digital channels.
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.