A little over one month ago, Mark Zuckerberg took to the stage at F8 (Facebook’s annual developer conference) and announced that Facebook Live was taking huge steps forward. We are proud to be a part of that journey.
Announced on-stage as an official live-streaming partner of Facebook, Grabyo was given early access to the new Live API, allowing rights holders and broadcasters the ability to live stream TV-quality video directly into Facebook. In six weeks since launch Grabyo has worked with multiple partners including FOX Sports, São Paulo Fashion Week, Chelsea FC, La Liga, Real Madrid, Pro Rugby USA, The RFU, F8, London Evening Standard and FISE to create and share live content to Facebook. Take a look…
FOX Sports began working with Grabyo ahead of the F8 announcement, using our platform to broadcast their show The Buzzer live to Facebook. Whilst the live stream is underway, FOX Sports used Grabyo to share real-time highlights to Facebook to further engagement and drive tune-in to the live stream.
São Paulo Fashion Week
The Grabyo team headed to Brazil for a week to work with the São Paulo Fashion Week team to set-up their streaming infrastructure, live stream to Facebook and share real-time highlights from the catwalk to Facebook and Instagram.
The team delivered over 30 live broadcasts to São Paulo Fashion Week’s official Facebook page and highlights being shared to their official Instagram account, the event generated 1.3 million video views.
As well as being announced as an official live streaming partner for Facebook at F8, the Facebook team used Grabyo to share highlights from the conference direct to their Facebook page. Whilst the two-day conference unfolded and Facebook announced their ten-year roadmap, speakers made announcements simultaneously across multiple platforms. By using Grabyo, Facebook was able to keep the public up-to-date with the latest news as it happened, straight into their news feed.
Launching a new kit for the next season used to mean a quick photo and a press release…no longer. Chelsea FC wanted to be innovative with their 2016-17 kit launch, so they reached out to Grabyo and within a matter of hours they were broadcasting live with Eden Hazard and Ruben Loftus-Cheek to Facebook. With 400,000 live viewers, the event was a huge success, but even more so for the 2,000,000 people who viewed the content post-live. A great success for the club and even bigger success for Yokohama Tyres and Adidas the kit sponsors. The 2m+ views were possible as Facebook saves live video streams as VOD on the Facebook page when the stream ends, meaning your content has longevity for those unable to tune-in.
When you have assets that haven’t been snapped up by traditional TV markets, there’s the perfect opportunity to distribute them to social channels. The RFU Cups and National U20 County final were held at Twickenham in May with all four games being streamed live to Facebook using Grabyo. The RFU also used Grabyo Studio to create real-time instant highlights of the action culminating in thousands of views.
London Evening Standard
Prior to the London mayoral election, the London Evening Standard put each candidate head to head against each other in a live debate. Whilst those in the audience got the event experience, so did those on Facebook as the event was streamed live on Facebook using Grabyo to an audience of more than 230,000.
The Festival International des Sports Extremes in Montpellier is a staple event in the action sports calendar. With Skateboarding, BMX, Mountain biking, inline skating action and more on show, FISE gathers together hundreds of international athletes and hundreds of thousands of fans each year.
For the 2016 festival, FISE worked with Grabyo to showcase the tricks on show to the millions of fans on Facebook.
To work with Grabyo to live stream an event, all we need is a stream URL. From there, it’s live to Facebook with the hit of a button. To talk to one of the Grabyo team about working with us, get in touch here.