Generating revenue with social video
Learn how sports streaming platform FloSports increased its social advertising revenue using Grabyo during the 2021 Tour De France.
During the 2021 Tour de France, FloSports used Grabyo’s live clipping and publishing tools to deliver real-time video highlights across all of its social media platforms.
FloSports saw a 588% increase in video views and a 465% increase in the number of engagements, culminating in a 96% increase in programmatic ad revenue.
The streaming service also grew the exposure of its FloBikes brand using custom graphic overlays to drive traffic to its platform and increase its subscriptions.
This report outlines the tactics and results of the campaign, with insights from FloSports and Grabyo spokespeople.
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