Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks
During March, many broadcasters, rights holders, and publishers created new and exciting ways to engage audiences. The Cheltenham Festival delivered unique content to fans following from home, with new camera angles and graphics offering new viewing experiences. The European Athletics Indoor Championships took place with Eurovision Sport enhancing the way it delivered content to rights-holding broadcasters. Sky Germany decided to bring Hollywood to the world of football, using the Arri Alexa film camera to give the Champions League a cinematic feel. Meanwhile, Liverpool FC became the first football team to use the new analytical tool Statsbomb360.
Cheltenham Festival brings AR to the course
ITV sport utilized the extra space at this year’s Cheltenham Festival to install a Robycam to enhance its coverage. The broadcasters utilized the Parade Ring, which would usually be full of racegoers, to install the camera that added a new viewing element to the race weekend. The Movicom-developed wired camera was used in conjunction with augmented reality graphics, provided by AE Live. ITV was able show on-screen data such as the runners and riders in a more dynamic way, bringing fans closer to the race. ITV is the first to use the set up, usually used for Football or Rugby broadcasts, to bring AR graphics to horse racing.
Cheltenham Festival 2021: ITV Sport adds a Robycam to its UK coverage amid tight COVID restrictions
Wired camera system is being used to bring a new dimension to the broadcaster’s AR graphics#GoldCup #CheltenhamFestival
https://t.co/KgHwfg7REu pic.twitter.com/23ljbdj2Px— SVG Europe (@SVGEurope) March 19, 2021
Sky Germany goes Hollywood
Sky Germany brought a cinematic camera to a live football broadcast for the first time. During the second leg of Bayern Munich and Lazio, Sky Germany used an Arri Alexa film camera to bring a Hollywood feel to the viewers. The camera was integrated into the production alongside 27 classic broadcast cameras delivering the experience in HD and UHD HDR. The use of the Arri Alexa Mini brought Sky viewers new angles never seen before in football broadcasts. The camera, which has been used in films such as The Irishman, was used mainly pre and post-match to get new angles and depth of field for the line ups and post-match celebrations.
European Athletics Indoor Championships offers broadcast regionalization
Host broadcasters Eurovision Sport covered the European Athletics Indoor Championship using a new cloud-based system for several broadcasters, designed to allow each to differentiate and tailor their live output. Mavis Live, which allows broadcasters to virtualize their workflows, enabled RTE, SVT, and France Television to produce their own individual outputs of the Championships. The approach puts control into the hands of the broadcaster to decide how they wanted to deliver the host feed. The most interesting use of the technology came from France Televisions, who produced a picture in picture view of two French athletes competing at the same time. The technology gives broadcasters a new sense of control as they can tailor their output to engage specific audiences.
Liverpool FC doubles down on stats
Liverpool has become the first club to sign up for a new level of analytics that is expected to change the game, Statsbomb360. This new tool is the latest from Statsbomb and will allow teams to know exactly where every player is on the pitch across thousands of in-game events. Liverpool will be the first to use the tool that aims to go beyond xG and will see the company go from analyzing 25 to 30 events per match to 3,300. The goal is to get a better understanding of the underlying stats that don’t show up in traditional analytical methods. Space, defence and shape are some of the key elements that will be tracked by Statsbomb360. Potentially most interesting, it is possible to analytically rate the decisions made by players when they have the ball at their feet. This announcement may not excite all fans but it will lead to a brand new depth of understanding for Liverpool.
Liverpool are the first club to sign up for StatsBomb 360…— Sky Sports Premier League (@SkySportsPL) March 18, 2021
Company owner Ted Knutson explains why it could change the game.
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