Here are Grabyo’s favorite content production ideas and digital news from around the sports and broadcast industry over the past weeks.
From football TikTok channels to Friday night chat shows, the world continues to stay entertained online. The Six Nations successfully completed their first virtual launch for the tournament, with a remote press conference that featured guests from all over Europe. The Graham Norton show on the BBC has adopted a hybrid chat show model, with remote and in-studio guests to take advantage of increased access to guests that can join via video call. Southampton Football Club are closer than ever to their fanbase, entertaining them with viral videos on their TikTok channel. Winter sports fans have been getting their fix with live streams and behind-the-scenes content from the Bobsleigh World Cup on their YouTube channel.
Keeping fans connected to their team has been a challenge for the sports industry. Embracing one of the latest trends, Southampton have been using reactive content to keep their fans engaged on TikTok. Using a combination of light-hearted behind-the-scenes footage as well as match highlights the authenticity of the channel makes it easy for fans to engage.
Virtual Six Nations Launch
The Six Nations 2021 campaign was launched online for the first time this year. Instead of the captains meeting for their annual photo campaign, there was a virtual press conference. The event included the 12 captains and coaches being streamed directly to over 160 media and hosted by ex-referee Nigel Owens.
Bobsleigh World Cup Live Stream
Moving events online also gives the opportunity for an increased audience. The Bobsleigh World Cup for 20/21 was streamed live on YouTube from all over Europe. The YouTube channel also includes full race highlights and some behind the scenes content to help take the fans to the races whilst they watch along from home.
Remote and in-studio guests on Graham Norton
The Graham Norton show has taken a hybrid approach to the recent series of the chat show. Guests from overseas are joining the show via video call and guests from within safe travel zones are in the studio. The distancing in the studio doesn’t allow for the show’s usual atmosphere, however remote guests provide the program with increased access to stars all over the world, not just those on tour in London.
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.