Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks.
The past month was a busy one for broadcast and video innovation. As teams and leagues take another step forward to delivering high-quality immersive experiences for fans, audio and video continue to progress. La Liga has partnered with MEDIAPRO to enhance its viewing experience by adding new cameras to its productions, bringing fans closer to the matches. Extreme E have launched a Command Centre to replace the F1 pit. The key difference being that the driver now works alongside the team to make strategic race decisions. Arsenal mic’d up goalkeeper Matt Ryan for his debut against Aston Villa, giving fans an insight to what really gets said on the pitch. Meanwhile TikTok has partnered with EURO 2020. This partnership is the first of its kind, with a digital entertainment platform partnering with an international tournament.
To ensure fans feel as close as possible to the action, La Liga has partnered with MEDIAPRO to include a new state-of-the-art camera to its productions. This is the first time the camera has been used for broadcasting football matches, and offers fans a high-quality audiovisual experience. Fans feel as though they are in the stadium, only a few metres away from the action due to the mirrorless lens and shallow depth of field. La Liga continues to innovate in the absence of fans.
Extreme E Command Centre
Extreme E has announced the launch of the “Command Centre”. The vision is to replicate an F1 pit, but the teams will be sat together, including the driver. Fans will be able to follow the highs and lows of each team as the race unfolds. Using LED screens and light fittings to create a screen wall, the centre will look and feel like a broadcast studio, delivered directly to fans at home.
Introducing the Command Centre!— Extreme E (@ExtremeELive) February 22, 2021
Think of the Command Centre as a classic motorsport pit wall unpacked. Operating like a futuristic strategy room, this purpose-built studio is where key team players will join together to watch the race unfold and make strategic decisions. pic.twitter.com/CQHKm94okq
Arsenal’s Open Mic
On Matt Ryan’s debut game at Arsenal vs. Aston Villa, he was mic’d up, so fans could hear exactly what he was saying to his players during key moments in the game. Giving fans and insight to exactly what is happening on the pitch, and without fans in the stadium, clubs can give an immersive experience with high-quality audio.
🆕 Introducing… a brand 𝗻𝗲𝘄 feature 🤩— Arsenal (@Arsenal) February 8, 2021
🎙 Open Mic | @MatyRyan's debut 👇
As the short-form video platform continues its global expansion, it has recently partnered with UEFA for the upcoming EURO 2020 tournament. The partnership is the first of its kind, with a digital entertainment partner for an international tournament. The partnership highlights the success and demand of short-form video content as users continue to engage with the platform across the globe.
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.