During the Covid-19 pandemic, news broadcasters have leveraged cloud-based production tools to adapt and innovate their workflows.
Since the beginning of 2020, news broadcasters worldwide have been adapting their workflows within a constantly changing production environment to continue providing consumers with access to news in real-time.
Grabyo’s remote production capabilities have allowed broadcasters to deliver content from the safety of their own homes, anywhere in the world. The likes of PBS, CNN, Mediacorp and Univision have found innovative ways to produce news content using Grabyo’s cloud-based tools without compromising on quality or reliability.
During the COVID-19 pandemic, the demand for real-time news has increased, therefore global news publishers have needed to focus on optimizing their content strategies.
Speed matters on social media platforms. By utilizing Grabyo, broadcasters have simplified their workflows and have been able to push out content more efficiently, positioning their channels as a primary destination for news.
Here are a few examples from across the world of news:
Univision
During the historic 2020 US election, Univision leveraged cloud video platform Grabyo to ensure that its Hispanic audience had complete access to election updates and news. Throughout each rapid news cycle surrounding the election, Grabyo’s production tools were a central component of Univision’s comprehensive digital news coverage. The News team used both Grabyo Producer for live production & streaming, as well as Grabyo Studio for real-time clipping & sharing.
PBSNewsHour
During 2020 PBS NewsHour, the nightly news broadcast on PBS and digital reporting operation, transitioned much of its live streaming and digital production and publication efforts to Grabyo’s Studio and Producer platforms. Using Grabyo, NewsHour producers are able to remotely produce digital and social video. Its partnership with Grabyo ensures PBS NewsHour maintains its content output without compromising its standards of quality and dependability.
California Gov. Newsom announces a plan to give $500 each to 150,000 undocumented migrants affected by the coronavirus. The state’s 2 million undocumented immigrants do not qualify for federal coronavirus aid payments and unemployment boosts. https://t.co/5Mpc0zZltH pic.twitter.com/irFj8siCRZ
— PBS NewsHour (@NewsHour) April 15, 2020
Mediacorp
Grabyo supported Singapore’s national media network Mediacorp in providing Singaporean voters access to unparalleled real-time news coverage of the Singapore General Election 2020 across its multiple platforms, despite the challenges posed by the COVID-19 pandemic. Grabyo was able to support Mediacorp with the flexibility of remote production from various locations, effectively circumventing the strict social distancing regulations in places islandwide. Grabyo Studio platform allowed Mediacorp to deliver live clips to social media in double-quick time. Mediacorp leveraged Grabyo’s advanced live streaming platform, for the “Singapore Votes 2020 – The Political Debate” show to stream live on Facebook, YouTube and online, reaching over half a million viewers.
CNN Brasil
CNN Brasil is using Grabyo to streamline its digital and social video strategy. Grabyo’s cloud-based video production platform allows CNN Brasil to produce news clips and packages remotely from anywhere in the world, and distribute content rapidly to its digital platforms. CNN Brasil is leveraging Grabyo’s tools to maximize its reach on social media platforms, while leveraging Grabyo’s integration with YouTube to create a new revenue stream for the business. While the broadcaster builds and engages its audience with content, it will monetize content views using pre-roll advertising on videos.
To learn more about Grabyo and how we are helping news broadcasters with our cloud-based video production and editing platform – get in touch today.
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