The nightly news broadcast enhanced its real-time reporting and remotely produces live news content using Grabyo’s cloud video platform.
During 2020 PBS NewsHour, the nightly news broadcast on PBS and digital reporting operation, transitioned much of its live streaming and digital production and publication efforts to Grabyo’s Studio and Producer platforms.
NewsHour’s digital team uses Grabyo Studio to clip, edit and share videos across its online platforms in real-time, while leveraging Grabyo Producer to remote produce live streams across its digital channels.
California Gov. Newsom announces a plan to give $500 each to 150,000 undocumented migrants affected by the coronavirus. The state’s 2 million undocumented immigrants do not qualify for federal coronavirus aid payments and unemployment boosts. https://t.co/5Mpc0zZltH pic.twitter.com/irFj8siCRZ— PBS NewsHour (@NewsHour) April 15, 2020
Grabyo’s video production tools are accessed through a web-browser, removing the need for additional hardware, software or training.
Using Grabyo, NewsHour producers are able to remotely produce digital and social video from anywhere in the world, using only a laptop and internet connection. Its partnership with Grabyo ensures PBS NewsHour maintains its content output without compromising its standards of quality and reliability.
Audiences are increasingly turning to social media for live news updates. Digital news consumption has disrupted the traditional news programming cycle. Today’s audiences will not always wait for the next TV news bulletin to keep up to date. Especially as the daily news cycle continues to move at a rapid pace.
News broadcasters must adapt to reach audiences with content as-it-happens, on the platforms they use most frequently, to make sure audiences are informed and stay engaged.