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APAC digital news round up

Check out Grabyo’s favourite content from the past few weeks across APAC sports, media, and entertainment.

The Australian Open, first tennis Grand Slam tournament of the year, has launched an audio stream, Action Audio, which allows the visually impaired to follow the tournament by providing 3D sound experience. Disney Plus launches in Singapore with an event, ‘A night of Disney+’ which saw AR projections of Disney characters around the iconic Marina Bay Sands and its surrounding buildings. A retail mall in Kuala Lumpur, Pavilion KL, gets creative with its lunar new year messaging by having a 3D animation of a golden bull charging out of a glass enclosure. Meanwhile, the K League launched a new OTT platform in partnership with Sportradar and has also established a new joint venture with KT Corporation to create a football television channel in Korea. Zee5 global has tapped on the cricket sports league format for its new music variety program. To kick off the one year countdown to Beijing Winter Olympics 2022, the International Olympic Committee launched the #StrongerTogether digital campaign featuring athletes’ preparation for the upcoming games.

Tennis Australia launches audio stream to allow visually impaired to follow the Australian Open


Tennis Australia launches audio stream to allow visually impaired to follow the Australian Open
Tennis Australia, Monash University and WPP agency AKQA have developed an online audio stream that uses real-time ball tracking technology to create a 3D spatialized audio experience, the Action Audio. The technology applies 3D sound design to real-time ball position data to evoke speed and trajectory of the ball, its proximity to the line, a player’s shot type, hence allowing the visually impaired to follow the Australian Open finals. The technology is designed to make the Australian Open broadcast accessible for the visually impaired, with the hope that it will extend beyond the Australian Open to support other sports tournament broadcasts around the world.

Disney+ launches in Singapore with a special event, ‘A Night of Disney+’

The Walt Disney Company commemorated its Disney+ official launch in Singapore with six thematic countdown to launch advertisements. We saw a Marvel-themed advertisement at the six-day mark, Star at five days, Pixar at four days, Star Wars at three days and National Geographic at two days. To celebrate the launch, an event titled ‘A night of Disney+’ was organised, which saw the transformation of the iconic Marina Bay Sands with Disney characters. ‘A Night of Disney+’ was broadcasted on Disney’s official Facebook page and aired simultaneously across Singapore’s national free-TV, Mediacorp’s Channel 5 and Channel 8, and Starhub, Disney’s selected telco partner. Singapore has also been selected as the first market in the world to access six content brands of Disney, Marvel, Star Wars, Pixar, National Geographic and Star on its Disney’s direct-to-consumer platform.

Golden bull charges through ‘Glass Enclosure’ at Pavilion KL, a retail mall in Kuala Lumpur, in celebration for Chinese New Year

Pavilion KL is currently showcasing a 3D animation of a Golden Bull sprayed with gold paint and charging towards a COVID-19 virus and smashing it into pieces on the largest LED screen in Bukit Bintang. The 3D animation of the Golden Bull charging out of a LED screen is said to welcome the lunar new year and is a symbolic show of optimism, good health and prosperity in this Year of the Ox.

K League partners with KT to create football channel and launches brand new OTT platform with Sportradar

Korea’s professional football league, K League, and telecommunication company KT Corporation, are creating a new football television channel in Korea to broadcast K-League related video content, football education programs and other sports related entertainment programs in innovative formats to engage fans in Korea. In addition, the K League has also launched a brand new OTT platform, K League TV, in collaboration with Sportradar. K League TV will stream both League 1 and League 2 matches live and on-demand for international fans, supplemented with exclusive behind-the-scenes footage, interviews and highlights in both English and Korean. This collaboration marks the first time the second tier K League tournament will be available to global audiences ahead of the season.

Zee5 taps sports format for new music reality program

Zee5 Global will be kicking off its first-ever music league format, Indian Pro Music League, on 26 February, inspired by cricket tournaments. The Indian Pro Music League will see six teams representing different regions in India compete against each other in a sports championship league format. The music league is supported by some of the nation’s biggest Bollywood actors and sports celebrities such as Salman Khan and cricketer Suresh Raina.

Beijing Winter Olympics kick off digital extravaganza with #StrongerTogether campaign

To mark the one year countdown till the Olympic Winter Games in Beijing, the International Olympics Committee (IOC) launched a digitally-led campaign featuring athletes from around the world and their preparations for the games. Athletes took over @Olympics social handles between 4 and 20 February, the same period which next year’s Games will take place. Beijing writes history as the first city ever to host both the summer and winter editions of the Olympic Games.

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