Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks
March has been a busy month for Sports broadcasters across the Americas with new deals being announced for the NHL and NFL. Disney’s seven-year deal with the NHL is record-breaking for the industry and signifies the growth opportunity of sports streaming. A digital collage that took 13-and-a-half-years to produce sold for $69,346,250 in a sale that saw a host of industry firsts. The NBA announced a new content plan for its partnership with Budweiser in Brazil while NBA Top Shots announced further investors including Micheal Jordan and Kevin Durant.
NHL’s Disney Deal
Disney announced a record-breaking seven-year deal with the NHL, worth a reported $2.5Billion. The Walt Disney Company is working to position itself as a market leader for streaming sports in the US, and has the capacity to deliver NHL content across multiple streaming services and channels. The deal will see the partnership between NHL and Disney extended from the 2021-22 season through the 2027-28 season. The highlight of the deal will see the Stanley Cup Final shown exclusively on ABC, a Disney owned station, in four of the seven years. In total there will be 100 exclusive regular-season games shown across ESPN’s networks and streaming platforms every season. Additionally, the NHL’s out-of-market streaming package with over 1000 games, will be available for fans to stream as part of ESPN+ subscription.
ESPN struck a seven-year deal for rights to NHL games that will bring Stanley Cup Finals to Disney’s ABC broadcast network and make local-TV games available on ESPN+ streaming service https://t.co/OiovyXpGm7— The Wall Street Journal (@WSJ) March 10, 2021
Beeples, EVERYDAYS: THE FIRST 5000 DAYS, a digital collage that took 13-and-a-half-years to create sold for $69,346,250. The piece of work was started on May 1st 2007 by Mike Winkelmann, aka the digital artist Beeple. He posted a brand new digital picture everyday throughout this time period which led to a collection of 5000 to come together to form one digital piece of art. The sale was made by Christie’s and made two industry firsts. Christie’s is the first auction house to offer a purely digital piece of work with a unique NFT (a guarantee of authenticity) and to accept cryptocurrency alongside the standard forms of payment. In EVERYDAYS: THE FIRST 5000 DAYS Beeple put together his work into themes and colour themes to create an aesthetic whole.
NBA Brazil and Budweiser
The NBA announced a partnership with Budweiser that will see games live streamed to the beer brand’s social channels in Brazil. The partnership includes a weekly live stream of an NBA game alongside original Portguese language content across all social media platforms. Budweiser will feature guest appearances from popular Brazilian personalities to enhance fan engagement. The original content produced is different from traditional NBA content with the focus being on bringing fans content they want rather than advertising products. Areas that have been covered so far include fashion and gaming. The partnership started with a game between Philadelphia 76ers and Dallas Mavericks that was aired live on Budweiser’s YouTube channel.
NBA Top Shot
Dapper Lab’s, the creators of Top Shot non-fungible tokens, that provides an online forum for trading virtual basketball cards in the form of video clips, announced a $305Million investment. The investors included Micheal Jordan, Kevin Durant and 2 Chainz alongside huge investment fund Coatue. The platform, that launched five months ago, already has 800,000 registered users with over $370Million exchanged between users on the marketplace with millions more believed to be spent on packs. Each Top Shot moment is tied to a blockchain, a digital ledger similar to the blockchains used for digital currencies like bitcoin. This gives each NFT a unique and non-hackable certificate of authenticity. So even if somebody makes a perfect copy of the highlight video, it will instantly be recognizable as a fake. These individual moments can sell for as much as a person is willing to pay with one LeBron James highlight being sold for $200,000. Dapper Lab’s hope that this new investment will allow them to expand the platform and produce infrastructure for Top Shot moving forward.
Excited to share that we have just announced a $305 million funding round to grow our ecosystem on our path to mainstream adoption 🥳— Dapper Labs (@dapperlabs) March 30, 2021
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