With mobile usage now surpassing TV in many parts of the world and consumers increasingly spending their time on social media, content owners and distributors are having to rethink how they deliver a great experience to viewers.
The All England Lawn Tennis Club (AELTC) in Wimbledon will this summer be pioneering an entirely new approach to content distribution and marketing. As well as delivering live TV coverage of The Championships through a network of broadcasters across 200 territories, it will share real-time video highlights on Facebook, Twitter and Google+ and Wimbledon.com to tennis fans all over the world – offering access on every screen across PC, tablet and mobile.
The near-live highlights will feature action from Centre Court, No.1 Court and No.2 Court to deliver a real-time experience for those not already watching the live action and drive TV tune-in:
“Each year we challenge ourselves to deliver the best possible experience for Wimbledon fans, whether they’re here on the grounds or enjoying the action across TV, radio and online,” comments Alexandra Willis, Content and Communications Manager at AELTC.
“We’re excited to be working with Grabyo to deliver a world-class, multi-platform and real-time experience to billions of fans around the world. It will help us in our ambition of making Wimbledon’s digital platform the next best thing to being here, and encourage tune-in for fans not already watching.” (Alexandra Willis, AELTC)
We’re excited to be helping the longest running and most prestigious tennis tournament reach a global digital audience and have ordered in a truckload of strawberries to celebrate.