Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks.
Technology continues to enhance the viewing experience for live events constrained by current government restrictions. As audiences continue to watch from home, more is needed to increase and maintain fan engagement. SailGP have partnered with Acronis to enable real-time voice recognition and translation, allowing fans to feel closer to the action. Whilst Eleven Sports’ coverage of the Beglian Pro League features on-screen data visuals such as real-time heat maps and team statistics.
One of the highest-profile football announcements of the summer was completed during September, with Arsenal taking full advantage of their digital channels to live stream to a global audiencet. Ahead of the Emmy’s, media and entertainment outlet Variety has been interviewing high-profile stars such as Olivia Coleman from home, taking out the glamour of the red carpet but replacing it with an insight into their life at home.
Signing of the summer
Arsenal and captain Pierre-Emerick Aubameyang have been hinting all summer about the renewal of his contract with the club. Several cryptic tweets, instagram stories and public conversations with his teammates continues for months. To reveal the news, Arsenal took advantage of its full digital channels as well Aubameyang’s. The signing was revealed with a live stream on the Arsenal Twitter account behind the scenes at the Emirates Stadium, with teasers in the build-up including some clues such as the captains’ armband. The live stream followed Aubameyang onto the pitch where he went live to host a conversation with Ian Wright.
⌛️ Coming at you 𝗟𝗜𝗩𝗘 from Emirates Stadium… https://t.co/VAZjMxUJE0— Arsenal (@Arsenal) September 15, 2020
Live from the water
SailGP’s partnership with Acronis will allow for the on-board conversations of the F50 catamarans to be translated live. These live transcripts will be available to broadcasters in several languages including French, Japanese and Mandarin. Fans will get an insight into what is happening on each of the boats as the action unfolds. It adds another element to the fan experience and brings the fans closer than ever before.
Global sports league @SailGP and @Acronis – a world leader in cyber protection – have partnered on an innovative technology solution that will bring fans closer to the high-speed, high-tech action.https://t.co/bxhZtB4u5n#yachtracinglife #SailGP— Yacht Racing Life (@yachtracinglife) August 18, 2020
60 second round up
With a majority of sports back in action, Sky Sports are bringing fans everything they need to know in 60 seconds. The short and snappy piece of content is hosted on their website in a written format as well as in video format on Twitter. The daily content piece contains news from the past 24 hours as well as light-hearted videos from around the sports industry.
The Belgian Pro League’s media rights holders, Eleven Sports, are adding a new dynamic to its coverage for the 20-21 season. Working with Deltacast, coverage will now include live data and statistics. Graphics and overlays will be inserted into the broadcast in real-time, allowing viewers to have a different perspective of the games and enhance the fan experience. The information will include activity heat maps, free-kick maps, penalty statistics and team-line up statistics.
When your innovation #DELTA-live V11 brings added value to your customer @ElevenSportsBEf and recognized by the press @lesoir— DELTACAST (@DELTACASTSPORT) August 12, 2020
Here below the first Heat Map of the season 20-21 in the Belgian First Division @ProLeagueBE pic.twitter.com/clck7tDOI0
TV and film award season is continuing despite cancellations and disruption earlier in the year. The Emmys will take place in the middle of September, but without the red carpet and star-studded guest lists. This provides a unique opportunity for content producers to take fans to the stars instead. Media and Entertainment news outlet Variety has been hosting interviews and short-form chat shows on its digital channels. Discussing nominations and watch parties with Olivia Coleman and Helena Bonham-Carter, the stars have been joining from their homes ahead of the prestigious award ceremony.
#TheCrown’s Olivia Colman & Helena Bonham Carter are planning to watch the #Emmys at 4am in the U.K.: “Hellie is like a dormouse. I don’t think she’ll be able to stay awake so we’ll have to give her a shove” https://t.co/tVE6tm3sdE | Variety Studio #TIFF presented by @CanadaGoose pic.twitter.com/06GPLSMH4W— Variety (@Variety) September 14, 2020
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.