Here are Grabyo’s favorite content production ideas from around the EMEA sports and broadcast industry over the past few weeks.
From football stars to Disney, there has been a variety of high-quality content produced over the past month. Two of Liverpool FC’s stars have launched their own series, Wingmen, giving fans an insight into life at Liverpool FC. The Masters took place after a six month delay, and the PGA Tour produced a series of videos to get fans in the mood for the occasion. Disney entered the race for the best Christmas advert and Three transported two of Chelsea FC’s season ticket holders to a virtual Stamford Bridge. As eSports continues to grow rapidly, La Liga has become the first competition to join the streaming platform with a series of highlights, match previews and eSports competitions.
Liverpool FC’s two wingbacks, Trent Alexander-Arnold and Andy Robertson, have launched a new digital-only series called Wingmen. As the players look to connect with fans during their absence from the stadium, the series follows them driving through Liverpool, carpool karaoke-style. Joined by guests along the way and stopping off at historic places throughout the city, the pair answer questions from fans and discuss their highlights from their victorious 19-20 season.
The Masters took place for the first time in November. To get golf fans in the mood, the PGA Tour created a selection of videos including highlights packages, informative videos, and tournament previews. The tour’s best players discuss their experiences and recommendations for any player competing in a Major. The preview videos look at the full tournament including the course, the players and the adjusted format following the 6 month delay to play.
For the first time, Disney launched a Christmas TV advert. Following on from their successful launch of the Disney+ streaming platform earlier in the year, the brand continues to build momentum with fans of all ages. With parks shut across Europe, Disney is looking for new ways to bring joy to fans over the festive season and engage with them until the park gates can reopen.
Back to The Bridge
Chelsea’s official club partner, Three, created an immersive fan experience. Taking two avid Chelsea fans, Three re-created Stamford Bridge using projectors, a tannoy announcer and TV screens for them to watch the game. The fans were sat in the middle of the warehouse, creating the feeling that they were in the stadium, surrounded by fans cheering on their beloved Blues.
La Liga on Twitch
La Liga has joined Twitch, the first major European sports competition to do so. Looking to increase its fan base, La Liga will be interacting with Twitch’s highly engaged audience. The league’s content includes warm-up footage from games, exclusive eSports tournaments and exclusive highlights packages.