Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks.
As countries across Europe begin to lift social isolation measures, broadcasters and publishers are adjusting and continuing to create content in abundance. Notably, one of the sporting calendar’s landmark events, the FA Cup, was delivered by BT Sport from several locations. Nike released a powerful advertising campaign, reflecting on the past few months and James Baldwin completed the #GamertoRacer concept as he secured victory in the British GT Championship, whilst the first UK concert was held in Newcastle, England allowing live music to be captured for the first time since March.
James Baldwin continued to blur the lines between virtual and and on-track racing, completing the concept #GamertoRacer. Baldwin was one of the world’s best eSports competitors, winning virtual races before joining the World’s Fastest Gamer competition. Racers compete virtually and after qualifying get behind the wheel of a car with an engine. There has been success in the past for racers who have competed in the competition but not quite like Baldwin, winning the British GT Championship on his debut. ESPN documented the events with a six-part series documenting Baldwin’s unexpected success.
278 days ago @JaaamesBaldwin was a gamer with a dream.— World’s Fastest Gamer (@TheWFGamer) August 2, 2020
📅 Last year @jpmontoya handed him the trophy for winning #WFG2.
🏆 Today he started his first professional race with @Michael_OB94 and won for @JensonButton Team @Rocket_Msport RJN in @BritishGT!#GamerToRacer pic.twitter.com/TNCb6YsrVg
Are Nike Unstoppable?
Nike has an impressive catalogue of video adverts, known for being emotive and addressing wider societal issues.. The latest installment addresses the issues that have occurred due to the pandemic. Using archive footage featuring professional athletes as well as amateurs, the advert focuses on what can be achieved together. The content is so impressive due to its highly precise editing and split- screen nature. The 90 second advert features 70 individual clips stitched together.
Heads Up FA Cup
Stadiums are still without fans and also without large broadcast crews. This year the FA cup final, held at Wembley, was broadcast by BT Sport who made the decision to continue with their remote setup, previously used for the English Premier League. Broadcasting from three locations; Wembley, High Wycombe and a remote gallery at the BT Sport studio. Delivering a high-profile like the cup final at scale is an exciting landmark for remote production.
Then vs Now
Chelsea’s content team has covered multiple games in several competitions over the past few months. Keeping content fresh and engaging for fans, especially as they can’t attend is crucial. Using first team and ex-academy star Mason Mount, the content team pulled together two identical free kicks from his U10 training and in a recent game against Wolves.
ThThe arts have been badly impacted by the pandemic. With distancing restrictions preventing fans attending any events, a fundamental part of the experience. Taking advantage of the good weather, a concert was trialed in England which saw segmented areas for ticket holders. Not quite like the scenes of Glastonbury with a crowd of thousands but a positive step for content production in the arts industry.
Sam Fender had a concert in Newcastle, England on what promoters called, the “world’s first socially-distanced gig.”— Pop Crave (@PopCraveMusic) August 13, 2020
Are you here for this new concert experience? 🎫 pic.twitter.com/9k4dUUK1zx
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.