On Sunday Grabyo returns to The Soccerex Global Convention, the world’s largest football business event , where global leaders from the world of football congregate. This year is a double header for Grabyo. CEO Gareth Capon will be on a panel speaking about ‘Maximising The Value Of Your Content’ moderated by Sky Sports Guillem Ballague. In addition, we will be bringing real-time highlights to the followers of Soccerex on social media.
During the convention, Manchester will become the global football hub, with 3000+ delegates, 700+ rights holders and 450+ clubs present. This will result in 32+ hours of networking discussions around some of the most pressing issues within the football world. Throughout the event, Grabyo’s platform will be powering real-time highlights to Soccerex’s Twitter and Facebook Page, bringing a flavour of the event to those who could not make the journey to Manchester. And we will arrange a meeting.
Gareth’s discussion alongside James Elliot (UFC), Ken Mainardis (Getty Images) and Ignacio Martinez Trujillo (LaLiga), will be on Monday 26th September at 11.45 am.
If you’re at the conference – let us know over on Twitter and we will arrange a meeting.
Revenues from pre-roll/post-roll videos, in-stream ads, product placement, sponsorship and branding partnerships are commonplace on television, websites and mobile apps, but less so for social platforms.
That revenue is now here.
Facebook branded video is effective
Back in August we launched a new feature for Grabyo customers that supports Facebook branded content as a new way of monetising social video. This feature enables verified Facebook publishers to tag sponsors and brand partners for clips and live streams. Brand attribution is delivered automatically, subject to Facebook Branded Content Policies, and sponsor partners can access data and analytics for all branded content posts.
Facebook’s policy change and this new feature is a good opportunity for branded content initiatives and big brands are already allocating marketing resources for this purpose.
The Wall Street Journal has recently shown how Microsoft and other brands have already allocated budget for branding video content on Facebook through the partnership with Mic Bright (Mic Has a Way For Advertisers to Sponsor Editorial Videos on Facebook – WSJ).
Earlier this month, our partner BT Sport has exploited this new opportunity showing a real-time sponsored clip to 163,000 Facebook users during a Leicester game in the UEFA Champions League.
Using the Grabyo platform The English Football Team used Facebook branded content to share clips from the England Women’s team. One video generated more than 200,000 views, proving valuable brand exposure for the Official England Team Sponsor, Vauxhall, that was tagged in the post.
The Grabyo promise: making Facebook branded video simple
At Grabyo our mission is to make video live streaming, editing and sharing simple and accessible by everyone; our users don’t need previous video editing experience and all services are available in the cloud, via a web browser and our mobile apps.
With this in mind our video engineers have implemented the Facebook branded content feature for our cloud-platform Grabyo Studio and Mobile apps (iOS / Android).
You can watch a brief overview of how Facebook Branded content works within Grabyo by clicking on the video below:
To learn more about how Grabyo can optimise any of your video content for Facebook, Twitter, YouTube and Snapchat, including vertical editing, TRY GRABYO now.
