Grabyo partnered with The Football Association to launch our latest product update – support for live 360 video streaming and clipping.
Breaking new ground, The FA is the first Grabyo partner to use the new 360 video feature – engaging England fans across social media before the crucial World Cup Qualifier against Slovakia from Wembley Stadium connected by EE. The use of 360 video provides England fans with unprecedented access to the national team.
The FA has worked closely with the England team in recent years to offer a broad range of live, real-time and archived video for fans on digital and social platforms. 360 video is another tool to drive engagement for key events and the first step towards exploring virtual reality (VR) and augmented reality (AR) formats in the future.
“We are delivering new and engaging content experiences for fans across digital platforms and 360 video allows us to provide fans with unprecedented access to the national teams“ Says Mark Bullingham, FA Group Commercial Director. “Grabyo continues to be an important partner when it comes to engaging social audiences and with the addition of 360 video support, England fans receive a more immersive experience in the build up to important games”
Grabyo has added support for live 360 video to its browser-based platform at a time when increasing numbers of creators, brands and media companies are looking to utilise this new, immersive medium. 360 video is now supported across Facebook, Twitter, and YouTube and is rapidly growing in popularity with users.
The addition of both live and VOD 360 video further enhances Grabyo as the leader in cloud-based video production, editing and distribution, 360 video will be supported in both Grabyo’s Studio and Producer products.