Video Industry News

The broadcaster leveraged Grabyo’s tools to offer highly accessible digital news coverage from election day to inauguration for US Hispanic audiences.

During the historic 2020 US election, Univision, the leading media company serving Hispanic America, leveraged cloud video platform Grabyo to ensure that its Hispanic audience had complete access to election updates and news.

Throughout each rapid news cycle surrounding the election, from polling day through to President Joe Biden’s inauguration, Grabyo’s production tools were a central component of Univision’s comprehensive digital news coverage. The News team used both Grabyo Producer for live production & streaming, as well as Grabyo Studio for real-time clipping & sharing.

Univision’s multi-platform coverage was optimized for each social media destination, from vertical Instagram Stories to live broadcasts and clips on Twitter, Facebook and YouTube. Audiences were able to access news across their preferred channels at any time, generating over 77 million video views on Univision’s social content.

With new stories breaking rapidly, Univision used Grabyo’s clipping tools to bring every moment of the election period to its audiences on social media as they were happening. During pivotal moments of the election, Univision broadcasted live coverage on its social channels, giving audiences access from anywhere with the help of Grabyo.

On election day, Univision delivered eight hours of continuous live coverage on its social media channels using Grabyo. On Facebook, its live coverage generated over 4.5 million views, while over 3 million people tuned in to watch President Joe Biden’s inauguration.

The broadcaster also delivered its live daily round-up show, Edición Digital, to Twitter, Facebook, Instagram, Univision NOW and YouTube every day using Grabyo, reaching over 325K viewers on a daily basis.

“As the No. 1 trusted news source for U.S. Hispanics, we have a great responsibility to offer reliable news and information, especially during these critical times. Graybo´s platform allowed us to continue creating digital-first content and providing the national and local news that our community relies on. It is crucial to keep offering breaking news and live content directly to our audiences anywhere, at any time. Now that people increasingly turn to social media for news, we were able to ramp up our production quickly, covering every angle and delivering content directly into social media feeds using Grabyo.”

Jose Angel Gonzalo, senior director and managing editor of Digital News at Univision

For more information on how Grabyo’s production tools can help to power multi-platform news distribution, get in touch.

Check out Grabyo’s favourite content from the past few weeks across APAC sports, media, and entertainment.

The Australian Open, first tennis Grand Slam tournament of the year, has launched an audio stream, Action Audio, which allows the visually impaired to follow the tournament by providing 3D sound experience. Disney Plus launches in Singapore with an event, ‘A night of Disney+’ which saw AR projections of Disney characters around the iconic Marina Bay Sands and its surrounding buildings. A retail mall in Kuala Lumpur, Pavilion KL, gets creative with its lunar new year messaging by having a 3D animation of a golden bull charging out of a glass enclosure. Meanwhile, the K League launched a new OTT platform in partnership with Sportradar and has also established a new joint venture with KT Corporation to create a football television channel in Korea. Zee5 global has tapped on the cricket sports league format for its new music variety program. To kick off the one year countdown to Beijing Winter Olympics 2022, the International Olympic Committee launched the #StrongerTogether digital campaign featuring athletes’ preparation for the upcoming games.

Tennis Australia launches audio stream to allow visually impaired to follow the Australian Open

Tennis Australia launches audio stream to allow visually impaired to follow the Australian Open
Tennis Australia, Monash University and WPP agency AKQA have developed an online audio stream that uses real-time ball tracking technology to create a 3D spatialized audio experience, the Action Audio. The technology applies 3D sound design to real-time ball position data to evoke speed and trajectory of the ball, its proximity to the line, a player’s shot type, hence allowing the visually impaired to follow the Australian Open finals. The technology is designed to make the Australian Open broadcast accessible for the visually impaired, with the hope that it will extend beyond the Australian Open to support other sports tournament broadcasts around the world.

Game. Sound. Match. Transforming tennis for the visually impaired https://t.co/79ModQ5Msz pic.twitter.com/dChzABDydf

— AKQA (@AKQA) February 17, 2021

Disney+ launches in Singapore with a special event, ‘A Night of Disney+’

The Walt Disney Company commemorated its Disney+ official launch in Singapore with six thematic countdown to launch advertisements. We saw a Marvel-themed advertisement at the six-day mark, Star at five days, Pixar at four days, Star Wars at three days and National Geographic at two days. To celebrate the launch, an event titled ‘A night of Disney+’ was organised, which saw the transformation of the iconic Marina Bay Sands with Disney characters. ‘A Night of Disney+’ was broadcasted on Disney’s official Facebook page and aired simultaneously across Singapore’s national free-TV, Mediacorp’s Channel 5 and Channel 8, and Starhub, Disney’s selected telco partner. Singapore has also been selected as the first market in the world to access six content brands of Disney, Marvel, Star Wars, Pixar, National Geographic and Star on its Disney’s direct-to-consumer platform.

Just sprinkling a little magic across Singapore. ✨ Stream #DisneyPlusSG now to watch all your favourites. pic.twitter.com/iz31oYkGLx

— Disney+ Singapore (@DisneyPlusSG) February 25, 2021

Golden bull charges through ‘Glass Enclosure’ at Pavilion KL, a retail mall in Kuala Lumpur, in celebration for Chinese New Year

Pavilion KL is currently showcasing a 3D animation of a Golden Bull sprayed with gold paint and charging towards a COVID-19 virus and smashing it into pieces on the largest LED screen in Bukit Bintang. The 3D animation of the Golden Bull charging out of a LED screen is said to welcome the lunar new year and is a symbolic show of optimism, good health and prosperity in this Year of the Ox.

K League partners with KT to create football channel and launches brand new OTT platform with Sportradar

Korea’s professional football league, K League, and telecommunication company KT Corporation, are creating a new football television channel in Korea to broadcast K-League related video content, football education programs and other sports related entertainment programs in innovative formats to engage fans in Korea. In addition, the K League has also launched a brand new OTT platform, K League TV, in collaboration with Sportradar. K League TV will stream both League 1 and League 2 matches live and on-demand for international fans, supplemented with exclusive behind-the-scenes footage, interviews and highlights in both English and Korean. This collaboration marks the first time the second tier K League tournament will be available to global audiences ahead of the season.

😮 Just Park Chu-young doing Park Chu-young things

🤨 How many goals will #FCSeoul‘s 🔟 score in the 2021 #KLeague season?#K리그 | #fc서울 | #박주영 pic.twitter.com/BlwNttaxIy

— K League (@kleague) February 17, 2021

Zee5 taps sports format for new music reality program

Zee5 Global will be kicking off its first-ever music league format, Indian Pro Music League, on 26 February, inspired by cricket tournaments. The Indian Pro Music League will see six teams representing different regions in India compete against each other in a sports championship league format. The music league is supported by some of the nation’s biggest Bollywood actors and sports celebrities such as Salman Khan and cricketer Suresh Raina.

Beijing Winter Olympics kick off digital extravaganza with #StrongerTogether campaign

To mark the one year countdown till the Olympic Winter Games in Beijing, the International Olympics Committee (IOC) launched a digitally-led campaign featuring athletes from around the world and their preparations for the games. Athletes took over @Olympics social handles between 4 and 20 February, the same period which next year’s Games will take place. Beijing writes history as the first city ever to host both the summer and winter editions of the Olympic Games.

One more year of athletes pushing beyond and inspiring us every day.
One more year to go to the Olympic Winter Games #Beijing2022: https://t.co/9FQJZtD0eq #StrongerTogether #1YearToGo. pic.twitter.com/euT8uoX96R

— Olympics (@Olympics) February 3, 2021

To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.

The entertainment company was able to deliver an immersive theater experience during its virtual festival using Grabyo.

Complex Networks, a modern entertainment company that “champions the people, brands and new trends you need to know now and will obsess over next”, postponed its annual ComplexCon event in November to protect the health of the community from COVID-19.

In August 2020, the company announced ComplexLand, a first of its kind free, week-long virtual universe that went beyond the traditional remote experience. The gamified event encouraged active participation from attendees, who explored the virtual premises with a customizable avatar.

Attendees enjoyed exclusive drops from some of the most coveted brands, virtual art installations and a theater, which housed musical performances, screenings and panels.

To deliver a high-quality viewing experience in ComplexLand’s Astral Market, Complex Networks turned to Grabyo’s cloud video platform.

Utilizing Grabyo’s advanced live broadcasting platform, Grabyo Producer, the company created a playlist of content to play out as a live stream in the theater using branded graphics and mid-roll bumpers to create a schedule of shows with high-production value.

Grabyo’s open platform architecture allowed Complex Networks to deliver the broadcast directly to the ComplexLand microsite, ensuring a low-latency, high-quality viewing experience. The production team was able to work collaboratively on the broadcast from multiple remote locations.

Content included Complex’s own Joe La Puma sitting down with Fat Joe, Lil Yachty and Conceited to debate the sneaker of the year. There was also an exclusive premiere of the trailer for North Hollywood, a film by Illegal Civ’s Mikey Alfred, which was followed by a panel with some of the cast.

“Our aim was to create a sleek and effortless user experience across all of ComplexLand. The way users interacted with every element of the event was vital, and working with Grabyo to stream our video content ensured our virtual programming stream was seamless and top quality. With so many moving pieces throughout the five day event, our production team was able to easily manage the output of our shows while maintaining the look and feel that we wanted.”

Josh Dodd, Manager of Video Operations, Complex

For more information on Grabyo’s production tools can help to power virtual festival entertainment, get in touch.

Aligning content creators and brand ambassadors using Grabyo’s content syndication integrations can help publishers to engage vast audiences.

For broadcasters and media publishers, building a meaningful social content strategy is paramount to success. Over half of the world’s population is now on social media, with more signing up each day.

As it has matured, social media has evolved beyond its networking roots to become a mainstream video and entertainment destination. Consumers will follow and subscribe to the channels of media publishers and broadcasters and expect regular video content in their feeds.

However, consumers are far more likely to follow individuals than brands. The most-followed accounts across all social media platforms feature company channels, but are mostly high-profile celebrities and sports stars.

So how can brands and publishers leverage this reach to engage audiences?

Content syndication: The basics

Grabyo has strategic partnerships to enable publishers to easily create, edit and distribute video content to their own social channels and brand ambassadors.

In one simple workflow, publishers can leverage Grabyo’s live clipping service to clip, edit, brand and distribute content to their own channels optimized for each platform. Users can then utilize Grabyo’s integration with content syndication platforms such as Greenfly and Socialie to deliver content to their brand advocators.

These powerful solutions enable content teams to remotely produce and syndicate VOD content using just a web browser.

Using minimal resources, a publisher can leverage the social audience of multiple ambassadors simultaneously to build their reach.

Case Study: The National Lacrosse League

The National Lacrosse League was the first organization to use Grabyo and Greenfly’s end-to-end solution for its 2020 virtual live draft.

The collaboration resulted in reach and engagement that surpassed the league’s previous in-person draft events by 65%, while increasing viewership across B/R Live and the NLL’s YouTube and Facebook channels.

The NLL used Grabyo to clip and edit draft content remotely, then used Greenfly to distribute content to athletes and teams before, during and after the 2020 Entry Draft.

The NLL players, serving as the league’s high-value brand advocates with active and engaged fan bases, used the Greenfly app to quickly access gallery content and share those clips on social media. This kept the league’s fans, consisting mostly of a younger and more mobile-first demographic, connected and engaged.

For more information on Grabyo’s production and social syndication solutions, get in touch.

The global OTT platform begins localizing live broadcasts with the UEFA Women’s Champions League in Australia.

Sports Flick Global, the worldwide OTT and pay-per-view platform for live sports, has partnered with cloud video platform Grabyo to create bespoke viewing experiences for its subscribers.

Founded in Australia, Sports Flick Global has a growing portfolio of media rights to the world’s premier sporting competitions, spanning football, cricket, fight sports and many others.

With a growing global subscriber base, Sports Flick has chosen the use of Grabyo to remotely produce and tailor its international live broadcasts for regional audiences, including the use of local talent for presentation and commentary.

At a time when the competition for audiences is intense, Sports Flick plans to engage fans with unique experiences in each market.

Using Grabyo Producer, Grabyo’s live production platform, Sports Flick is able to remotely produce live broadcasts from anywhere in the world using just a laptop/PC. The broadcasts are then delivered directly to its platform with custom branding and graphics.

For its Australian audiences, the sports OTT platform has begun utilizing Grabyo’s remote production and contribution tools to bring some local flavour to its UEFA Women’s Champions League match broadcasts. The platform plans to roll out local commentary for its other properties in the coming months.

Using Producer Guest, Grabyo’s remote contribution web app, Sports Flick leverages local talent for commentary, like the legendary voice of Australian football Simon Hill, who contribute to broadcasts using their own personal devices from anywhere in the world. The commentators are able to interact with each other and view the program live, as if they were in the stadium.

With the ever-changing world of broadcasting, we were impressed at the system’s capabilities as a full-scale cloud-based replacement for a traditional vision switcher set up and its ability to handle all aspects of the live broadcasting workflow. We were given 24 hour support to quickly implement Grabyo into our UEFA Women’s Champions League Coverage and with the success of the transmission nationally, are looking at implementing the system into our other properties as we move toward a cloud based broadcasting workflow.”

Michael Turner, Head of Marketing and Production at Sports Flick Global