The FIA Formula E Championship is the highest class of competition for one-make, single-seater, electrically powered racing cars. It has from its inception set out to be the most digitally focused and accessible championship globally. This is exemplified by its use of FanBoost to create the first sports voting mechanism – which gives fans the opportunity to vote for their favourite driver to receive an extra speed boost during the race, while incentivising the drivers and teams to build their social fan bases in order to generate votes.
We’re delighted to announce today that having tested Grabyo’s real-time video sharing platform to bring fans timely content from the race on social media, Formula E is now partnering with the London startup to share live highlights as well as use its newly launched Grabyo VIP mobile app to engage the drivers and teams in social video creation and distribution. By empowering all of the competitors to rapidly create, discover and share video in native formats (i.e. autoplay on Facebook and in-line video playback on Twitter), Grabyo VIP will allow Formula E to create an all-encompassing social ecosystem that leverages the large and highly engaged social audience of the drivers.
Watch Daniel Abts first impressions of Berlin and the circuit https://t.co/tE7RxXw9Sf— ABT Motorsport (@abtmotorsport) May 21, 2015
You can follow the action from Berlin this weekend on Twitter, Facebook and YouTube.