Singapore voters able to access real-time news and analysis across Mediacorp’s digital channels.
Grabyo supported Singapore’s national media network Mediacorp in providing Singaporean voters access to unparalleled real-time news coverage of the Singapore General Election 2020 across its multiple platforms, despite the challenges posed by the COVID-19 pandemic.
This was made possible with Grabyo’s leading browser-based cloud platform, which allowed Mediacorp to produce and deliver live election broadcasts and real-time news clips across its digital, social and mobile channels. This supplemented its linear television coverage to ensure that Singapore’s electorate was able to follow the election and access news and analysis across multiple platforms and devices.
In this, Grabyo was able to support Mediacorp with the flexibility of remote production from various locations, effectively circumventing the strict social distancing regulations in places islandwide, such as having a skeleton crew reporting live onsite, while having digital news producers manage and deliver digital broadcasts from basically anywhere with just a laptop. Its Grabyo Studio platform also allowed greater efficiency with its live clipping and editing tool. Direct integrations with major digital and social platforms also meant publishers could easily deliver content in double-quick time.
Another highlight was Grabyo’s advanced live streaming platform, which Mediacorp leveraged for the “Singapore Votes 2020 – The Political Debate” show to stream live on Facebook, YouTube and online, reaching over half a million viewers. This capability also allowed Mediacorp to hold live social broadcasts and events throughout the entire election period, effectively engaging voters in safe online forums in place of physical rallies that were absent this GE2020.
Mediacorp takes pride in our ability to deliver timely and comprehensive content that our audiences have depended on over the years, especially for key national events like the general election. Grabyo’s cloud platform has helped us to perform our role as Singapore’s largest content creator and national media network, and we look forward to continue working with them to deliver great content across our multiple platforms to our audiences.”Diogo Martins, Lead, Mediacorp social media creative studio Bloomr.SG