The broadcaster uses Grabyo to reach consumers with rapid news content across social media, expanding the availability of digital coverage in Brazil.
CNN Brasil partnered with Grabyo to ensure its leading news service is accessible to more Brazilian consumers than ever before. As one of the country’s largest multi-platform news broadcasters, it is a leader in reporting on health, business and political news and issues across Brazil.
CNN Brasil uses Grabyo to streamline its digital and social video strategy. Grabyo’s video production platform is entirely cloud-based, which allows CNN Brasil to produce news clips and packages remotely from anywhere in the world, and distribute content rapidly to its digital platforms.
According to Statista, 76% of Brazilian internet users are currently on social media. During the COVID-19 pandemic, use of social media platforms rose drastically, as consumers take to these platforms to connect with their communities.
CNN Brasil is leveraging Grabyo’s tools to maximize its reach on social media platforms. Being first to market with content, without compromising on reporting standards or production value, enables CNN Brasil to become a primary destination for news on social media.
During the 2020 Brazilian local elections, CNN Brasil used Grabyo to deliver the results from each municipality in the country to social media moments after they were announced.
CNN Brasil also leverages Grabyo’s integration with YouTube to create a new revenue stream for the business. While the broadcaster builds and engages its audience with content, it monetizes content views using pre-roll advertising on videos.
CNN Brasil use Grabyo Studio, Grabyo’s live clipping service, to clip, edit and distribute video content to its social and digital channels. Accessed through a web-browser on any laptop/PC device, Grabyo has direct integrations with all major social and mobile platforms for rapid distribution and monetization.
Increasing our coverage output while maintaining the quality of our content is paramount in today’s environment, we are challenged to deliver news to the people of Brazil, with the highest reporting standards, as fast as we can. Partnering with Grabyo will allow us to reach consumers across all of our digital channels and ensure we are informing the public when they need information. We are also able to increase the stability of our business by making sure we are activating new revenue streams wherever possible. Social media has become a staple of news consumption and we are ensuring we are ahead of the curve in Brazil.”Thales Calipo, Digital Director at CNN Brasil