Here are Grabyo’s favorite content and production ideas from around the sports and broadcast industry over the past weeks.
As stadiums and venues are at either a reduced capacity or without fans, the fan experience needs to be taken directly to consumers in their homes. In the J League, trials have been fun with ‘remote cheering’, playing noise from remote fans directly into the stadiums, bringing fans and athletes closer together.
Another challenge is also maintaining engagement around thoseevents that have been postponed, the Tokyo Olympics being the most high-profile. The Olympic Channel has been using a series of archive footage and exclusive to keep fans engaged until the games next summer. Cricket Australia has been running live panel discussions with remote participants whilst their team plays in England behind closed-doors.. The Thai League has had some fans back in at a reduced capacity but for those not lucky enough to attend there is a Facebook live show to keep fans updated with all the action.
After the Olympics was postponed by a year, its digital team has been keeping fans engaged with a variety of content. The channel is using archive footage to run ‘on this day’ content as well as full replays of previous opening and closing ceremonies. The channel has exclusive rights to interviews and athlete news, all of which has been hosted on the Olympic channel. Running throughout the summer to keep fans entertained and fill the void until next summer’s games.
Playing matches without fans is a new experience for players and fans watching from home. To try and make the viewing and playing experience more authentic, the J League is using remote cheering. Fans watching at home have their cheers and applause played out in real-time for the game they’re watching, enhancing the live experience with direct audience involvement.
To try and keep the cricket community in Australia connected, the Cricket Connecting Country series has been launched. The three part series is addressing some of the social challenges in Australia as well as celebrating the best of Australia. The series is made remotely with panelists joining from their homes, sharing their experiences.
The Thai League is one of the first leagues to have fans attending live matches. As the games are being played in front of a reduced capacity there are still many watching from home. To ensure fans don’t miss out on any of the action, the league has set up a show on Facebook Live that discusses all the action from across the league.
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.