Trans7 tunes up its digital offering with Grabyo – Grabyo

Trans7 tunes up its digital offering with Grabyo

We're excited to announce a new partnership with Trans7, Indonesia’s leading major broadcaster. Together, we will evolve Trans7's social and digital video strategy to engage its audience beyond TV.

Trans7 will use our browser-based production tools to clip, edit and publish videos from Trans7 directly to social media in seconds. The broadcaster is the home of news, entertainment, and sports in Indonesia. It's also the official broadcaster of MOTOGP, the Indonesia Open and aired the FIFA World Cup in 2018 (under TRANSMEDIA).

Indonesia is firmly a mobile and social-first market. Its consumers are spending more than 4 hours using mobile internet and 3 hours on social media per day. The country also added 24 million social media users in 2018, which was the third-highest increase across the globe.

 

 

Capturing digital-first audiences has never been more challenging than it is today. Broadcasters, rights holders and publishers must deliver tailored content across every platform and device to satisfy consumers. Using Grabyo, Trans7 can optimize its content for publishing to websites, mobile apps and OTT platforms.

As engagement peaks when content is live, Trans7 will also unlock the value to being first to market. Reaching vast social audiences with quality content, the broadcaster will also be able to drive viewers to its linear broadcasts.