Media Prima Berhad, Malaysia’s largest integrated media group, has partnered with Grabyo to enhance its social video strategy and bolster its dominance in Malaysia’s digital content market.
Ranked as Malaysia’s number one choice for mobile content ahead of Google and Facebook, Media Prima delivers content across a variety of free-to-air TV and radio channels, print publications and digital content platforms nationwide.
Our leading cloud video platform will now enable Media Prima to expand and innovate its live and ‘real-time’ social video strategy around its popular TV channels TV3, 8TV, ntv7 and TV9.
Video clips delivered in real-time achieve the most engagement of any type of social media content. Our rapid clipping, video editing and production tools will enable Media Prima to be first to market with content, positioning its social channels as the ‘go-to’ destinations for breaking news, lifestyle and entertainment videos.
This strategy will enrich viewer experiences by offering supplementary content that sits alongside its broadcast programming, strengthening its growth trajectory across digital media and supporting tune-in for traditional media channels.
Our integrated browser-based tools will enable the media group to clip, edit and publish videos from TV channels directly to social media in seconds; combined with a powerful new live video offering using Grabyo’s advanced live streaming platform.