Twitter has announced its plans to stop supporting its SnappyTV service. The social media platform has notified a handful of TV broadcasters and other SnappyTV users that it plans to “sunset” the service, most likely putting it out of commission by the end of the year.

Twitter is looking to include some of the SnappyTV functionality in its new Media Studio, a tool for publishers to distribute and manage video content on the Twitter platform. However, it is not yet clear what the scope and capabilities for publishing clips outside of Twitter to platforms such as Facebook, YouTube; OVPs such as Comcast Technology Solutions, Brightcove and Ooyala; or analytics platforms such as Spredfast will be. This could see current SnappyTV users look at premium alternatives to meet their social video production and distribution needs.

With the need to produce real-time social and digital content now more important than ever, Grabyo empowers rights holders and broadcasters to deliver content to social, mobile and on-demand audiences, across multiple platforms.

The proliferation of content across social and digital channels has intensified the competition for consumer attention. The choice for what, where and how we watch is changing fast, but there are still only 24 hours in the day. If rights holders cannot be first to deliver content to their audience, in a format they prefer and on a platform they want…someone else will and social platforms tend to reward those who get there first. If content is King, then distribution is now Queen.

By embracing a premium social video platform such as Grabyo, you are able to share content, at the right time and in the right format, across the most popular social and digital platforms, accelerate video engagement, drive viral distribution and activate mobile audiences. Partnering with Grabyo enables broadcasters and rights holders to drive awareness, enhance fan engagement, generate new advertising/sponsorship revenues and grow their global audience by extending the scope of video experiences beyond the traditional TV broadcast schedule.

If Twitter is to reduce the capabilities of its clip sharing platform and if activating and monetizing mobile, social audiences in real-time forms part of your strategy, Grabyo is your platform of choice. Video clipping is just one of a broad suite of tools available on the Grabyo platform – making it easy to distribute video across multiple platforms in real time. Grabyo platform capabilities include:

• Live Production and Video Streaming
• Video Editing and Live Clipping
• Social Publishing and Distribution
• Video Monetization
• Data Integration and Automation

For more information on Grabyo and how you can seamlessly move from SnappyTV, keeping live and real-time video distribution in your workflow alongside a direct integration with your current Amplify deals, please contact hello@grabyo.com or try Grabyo to arrange a demo today.