How to increase customer engagement with Facebook Live

December 14, 2016

Since Facebook introduced its Facebook Live streaming platform in April, the growth of live video content across social media has been staggering.

Building on the services introduced by Periscope in 2015, broadcasters and rights-holders are finding new and unique ways to tailor video content to engage audiences across multiple social media channels.

Engage and drive interaction with customers

Grabyo customers use live video as an easy and effective way to interact and engage with their audiences. Each week Grabyo partners are finding new and exciting ways to use live video to engage and drive interaction with customers.

BT Sport uses live content to extend and complement the broadcast around its linear TV scheduling. This week alone the sports broadcaster used both Facebook Live and Periscope to stream the FA Cup third round draw, Europa League last 32 draw and the Champions League last 16 draw.

By broadcasting this content online to social media, BT Sport was able to create real-time engagement for a broader audience than that reached by traditional linear TV, creating a shared experience amongst its viewers.

The FA Cup draw could be described as ‘designed for live social media’. With 72 teams still left in the competition ahead of the draw, it provides fans from all across English football with a real-time platform to discuss and commentate on the outcome and how it affects their team, facilitating a shared experience they cannot replicate when watching a traditional television broadcast.

More interactions with Facebook Live

Content published to Facebook Live has a higher engagement rate when viewed live and in the moments immediately after the event. Despite each broadcast lasting for less than 30 minutes, these events combined to generate over 20,000 interactions on Facebook as fans were able to instantly react to the draw, engage with each other and create real-time commentary to go alongside the broadcast. This type of live interaction is becoming increasingly important to sports fans using social media.

The world’s biggest rights-holders and broadcasters choose Grabyo to engage and interact with their customers and fans in real-time. To broadcast live with speed, ease and efficiency to multiple platforms, try Grabyo today.