IBC 2018: Video viewers continue the migration to mobile and social platforms

IBC 2018: Video viewers continue the migration to mobile and social platforms

It’s exciting to be on the brink of another IBC. Grabyo has visited IBC for some years now, and it never fails to deliver exciting and engaging conversations about the our industry. This year we will be exhibiting in Hall 14 alongside the best in content creation and distribution. Excitingly, we’ll also be situated in the Facebook Partner Pavilion, showcasing how we help partners to entice video viewers by enhancing their live streaming, real-time audience engagement and video clip publishing to the platform

Ahead of this year’s IBC, when we start to think about what will be the main topics of discussion, we expect the continued, accelerating shift in video viewing habits to mobile, social and multi-platform consumption to be high on the agenda – alongside the shift to new digital first formats that are audience and fan centric.

Why? Mainly because 2018 has been a big year, we’ve seen continued growth in this area. The big news came when, for the first time in the UK, Ofcom reported that paid subscriptions for online on-demand video services overtook pay-TV subscriptions. While this highlights the ever-increasing appetite for online video, it doesn’t give you the full picture.

For instance, a recent survey by the Interactive Advertising Bureau (IAB) found 47% of worldwide live streaming video viewers are streaming more live video compared with a year ago, with nearly half reporting they watch less live TV as a result, echoing Ofcom’s report. However what’s more interesting is that more than half of worldwide live streaming video viewers are watching on social platforms. That’s more than digital streaming subscriptions (41%), and significantly more than TV network and pay TV services.

The IAB study highlights how viewership has become multi-platform, versatile and flexible. Consumers aren’t limited to a single point of access, so they don’t stick to one. Live event streaming has evolved past pay-per-view and expensive pay-TV models, and short-form, on-demand video remains the most engaging form of content published to social media.

We’ve chartered this change at Grabyo, and can’t wait to share our knowledge and experience at IBC. Our partners are using Grabyo’s platform to deliver flexible and agile video content strategies to social media, OTT apps and web platforms globally. We’ve also had an extremely productive year, continuing to enhance our browser-based video-editing platform for immediate clip sharing and live production services to social and digital channels, to meet the evolving needs of publishers and their customers.

We’ve worked to simplify the way digital teams can optimise content for each platform through our Grabyo Studio platform. We’ve added the ability to create live clips, GIFs and images in multiple aspect ratios from the same workspace. Vitally, this workflow enhancement amplifies the reach of video content and improves targeting, as the right formats are distributed to the right platforms in seconds. The social team at Turner Sports showcased brilliant use of these tools during the 2018 NBA All-Star Weekend.

The updates to our live product, Grabyo Producer, has enabled teams to utilise its flexible and collaborative tools to create digital-first live broadcasts. Carrying an emphasis on delivering content that creates meaningful social interactions, we’ve added enhanced functionality to collect, moderate and display live fan comments and reactions, create votes and polls in real time, and have partnered with Singular.Live to enable live graphics authoring and data visualisations from within the platform. In practise, you have to look no further than FOX Sports to see how effective this can be, as the FOX digital team produced entirely web-based broadcasts for golf fans watching the 2018 U.S Open through FOX Sports apps.

On top of functionality upgrades, we've also added support for 1080p and 60FPS for the ever growing esports market, plus audio support for ‘visual radio’, an exciting new prospect for rights holders, demonstrated by the AELTC for The 2018 Championships.

We can’t wait to get our feet on the ground and connect with everyone at IBC. As a forum and a showcase, we’re ready to participate in a fantastic exhibition.