Americas Digital News Round-Up

Americas Digital News Round-Up

In a week where the sports world is dealing with a global COVID-19 pandemic

news and sports properties across the United States including The United States Tennis Association (USTA), the National Lacrosse League (NLL), Univision, PGA Tour, and the American Athletic Conference (AAC) took to social media to share never-before-seen content, engaging thousands online.

The USTA aired its first #USTATop25 College Tennis Rankings Breakdown on Twitter. USTA used Grabyo Producer to create the live show which provides a recap of the top 25 college tennis teams of the week. The show brings in experts to give instant reactions and share their opinions on those rankings. Using Grabyo's integration with Tagboard, USTA was able to display live social commentary from fans on screen, share posts from the teams' social accounts and conduct polls with the audience. The live Twitter show reached an impressive 72.1k viewers and USTA intends to make this show a weekly occurrence.

When Calgary Roughnecks lacrosse star Dane Dobbie scored 7 goals against the San Diego Seals, NLL ensured its digital platforms were the first place for fans to access the content. Using Grabyo, NLL created a real-time highlight composition of Dobbie's unbelievable performance reaching fans across Twitter, Facebook and YouTube.

The PGA Tour used Grabyo Producer to give fans an inside look at Patrick Reed's press conference after winning the WGC-Mexico Championship Golf Tournament. Using Grabyo's integration with Singular.Live, the PGA Tour was able to include and update important graphics and statistics on the broadcast. Over 160,000 fans tuned in to watch the press conference.

The American Athletic Conference (AAC) used Grabyo Studio to clip and share basketball highlights from the women's Tulsa vs Cincinnati game on. The AAC distributed pivotal moments of the game across Facebook, YouTube and Twitter in real-time. After the game, the AAC used Grabyo Editor to stitch together these clips, creating an immediate highlight package which they also shared across social channels.

Grabyo's platform provides broadcasters, publishers and rights holders with the tools they need to instantly create and share high-quality live video content across social, digital and OTT platforms. To try Grabyo today, get in touch.