Grabyo is delighted to be announced as a launch partner for the new Periscope API – a platform integration that will allow publishers to directly integrate with Periscope and broadcast their live streams on Twitter, instead of going through the Periscope mobile app. This development is the latest in a series of updates as video continues to be a priority at Twitter coming alongside enhanced API integrations for key partners including Grabyo to support monetization programs such as Twitter Amplify.
Grabyo now provides a fast, effective solution for sharing broadcast-quality live streams to multiple Twitter and Periscope accounts. With this new integration, Grabyo users can go live to Twitter and Periscope without the need to configure the stream on a mobile phone. Broadcasters can push live streams from Grabyo to any Twitter or Periscope account directly – increasing the flexibility for partners and ensuring broadcasts are seen by the largest possible audience.
“Periscope has proven to be a highly effective platform for reaching an engaged audience and this integration within the Twitter platform brings access to an open, real-time audience which drives much of the conversation for social TV,” comments Gareth Capon, CEO Grabyo. “We look forward to making this available to our partners and expanding the scope of premium live content on both Periscope and Twitter.”
Grabyo’s partners have expanded their use of Periscope as a broadcast channel for premium content since the launch of Periscope Producer. For example, broadcaster BT Sport used Periscope to broadcast UFC press conferences while The FA used it to broadcast the live draw for the FA Cup in England.
With this new API integration, Twitter is looking to rival Facebook and YouTube for social live streaming and enhances its credentials in the premium broadcast market. The demand for social video has never been higher: more than 100m hrs of video is watched on Facebook every day; Twitter has reported that video consumption is up 220x on the platform in the last 12 months and Snapchat generating over 10 billion views daily on mobile.
Earlier this week, Grabyo announced Cloud Producer – a browser-based production suite for professional-quality live streams. Grabyo Cloud Producer eliminates the need for costly broadcast systems and hardware, giving video creators limitless capacity for delivering high-end, interactive live shows across social channels such as Periscope and Facebook Live.