As Grabyo's presence in Latin America continues to grow, we are delighted to announce the opening of a new office in Buenos Aires, Argentina. This office is an exciting part of Grabyo’s mission to expand on its current business and drive new growth in the LatAm market.
Jeff Fenley, Grabyo’s new Commercial Director for Latin America, will lead the new Buenos Aires office. Jeff has 20 years of experience in the region’s media market, and 12 years living in Argentina, directing business development in roles at Bitcentral, STATS Inc, and the Associated Press.
Grabyo is trusted by some of the world’s largest broadcasters, publishers, and sports & entertainment properties. Its current client base in Latin America is supported by an established operation in Miami, and includes the likes of CONCACAF and Univision. Mike Kelley, Grabyo’s President of Americas, has overseen the company’s expansion in the region.
Jeff Fenley is excited about the opportunities this presents: “Touching down in Buenos Aires provides incredible opportunities for Grabyo to help broadcasters, media publishers and rights holders maximize their content with our browser-based video production and distribution platform. I’m looking forward to driving increased value for our existing clients and friends in major cities across Mexico, Central and South America, including Sao Paulo, Rio de Janeiro, San Jose, Bogota, Medellin, Santiago, Mexico City, and others.”
Latin America is a highly competitive market for broadcasters, sports and entertainment rights holders, as well as media publishers, who need to evolve their digital video workflows to differentiate themselves and gain an advantage in the market. These companies can capture vast digital audiences with real-time clips and live streaming to social media and OTT platforms.
Mike Kelley also believes the LatAm market is ripe for growth: “As Grabyo grows, it’s important to engage with clients and prospects on a regional level, to drive genuine business value and build authentic relationships. We look forward to working with more companies in Latin America and exploring the ways we can establish beneficial partnerships that drive deeper engagement for their video content, as well as new revenue across social and OTT channels”.